March 15, 2026 Chasing the digital nomad dream? Beware of global current events BY The Only Black Guy in the Office My desk is a disaster. Cold brew from this morning, now room temperature. A stack of unopened mail that’s been piling up since the holiday break. Outside my window: rain. Not the romantic kind. This … Continue reading Chasing the digital nomad dream? Beware of global current events
February 22, 2026 To protect their businesses, corporate leaders need to speak out about the events in Minnesota and beyond
Hidden buyers trust thought leadership more than marketing. Ann Handley and Katie Robbert show how authentic voices and live events turn ideas into influence. Lisa Shaw on October 10, 2025 at 9:10 am | Reading time: 7 minutes In B2B marketing, ideas that shift perspective are currency. They inspire people to think differently, trust more … Continue reading Why it’s time to rethink your B2B thought leadership strategy — especially around events
Drive deeper account engagement, accelerate pipeline and increase deal size through targeted, intimate ABM events. Steve Armenti on August 21, 2025 Trade shows and virtual conferences still dominate marketing calendars, especially for field marketing teams. But more sophisticated ABM programs are discovering that privately hosted events beat scale for driving qualified pipeline. These intimate … Continue reading A strategic framework for turning small-scale events into ABM wins
Google Analytics 4 events let you zoom in on the actions that move the needle for your business. Here’s how. Dan Taylor on April 4, 2025 Compared to Universal Analytics (UA), Google Analytics 4 (GA4) offers a more flexible, event-focused approach to tracking user behavior and greater granularity. Events can be compared to individual … Continue reading How to use GA4 events to track and measure your KPIs
Ensure your conference investment pays off with these tips on strategic preparation, targeted outreach and effective follow-up. Ali Schwanke on August 29, 2024 Conference season is in full swing. If you’re spending that much cash, be sure you’re getting results, whether it’s acquiring new leads, closing deals or starting new partnerships. Conferences can drain … Continue reading 3 tips to maximize your ROI at events
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business. Greg Jarboe on April 18, 2024 The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications … Continue reading Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Research, engagement metrics and post-event feedback are all crucial to build the ideal digital event for your audience. Chris Wood on January 9, 2024 How do you make sure your digital events are engaging and effective with your audience? Look at the data. And with digital events, there’s no shortage of data that event marketers … Continue reading 3 kinds of data to optimize digital events
Set up your digital event for success with the right strategy, experience, support and a safe space for all your attendees. Chris Wood on December 21, 2023 Successful digital events require careful planning. That means getting a strategy, agenda and team in place to deliver a compelling experience to attendees. “You always want happy and … Continue reading 4 keys to digital events planning
See how the MarTechBot responds to a prompt and how the prompt could be improved. Today: discovering the value of digital events platforms. MarTechBot on November 20, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of … Continue reading Digital events platforms: Best of the Chatbot
