Rivals Google, Microsoft Expand On Role Of Generative AI At Events by Laurie Sullivan , Staff Writer @lauriesullivan, May 23, 2023 Google and Microsoft held separate events on Tuesday focusing on artificial intelligence (AI) and large language models (LLM). While Google focused its message on marketing at Marketing Live, Microsoft focused its messaging on technology for … Continue reading Rivals Google, Microsoft Expand On Role Of Generative AI At Events
Tag Archives: event’s
Health Sciences Marketers Prioritized Spending On Events, Social Media Over Email, Study Finds
Health/Life Sciences Marketers Prioritized Event, Social Media Spend Over Email In 2022 by Ray Schultz , March 10, 2023 Providers in the health or life sciences industry increased their marketing budgets last year, according to Health & Life Sciences Marketing Trends, a study by Scorr Marketing. Of the companies polled, 52% upped their spending on trade … Continue reading Health Sciences Marketers Prioritized Spending On Events, Social Media Over Email, Study Finds
Top 10 immersive marketing events of 2023
Here’s a list of must-see events for marketing professionals looking to boost their metaverse marketing muscle this year. Lisa Peyton on February 3, 2023 I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the … Continue reading Top 10 immersive marketing events of 2023
Top 9 immersive marketing events of 2023
Here’s a list of must-see events for marketing professionals looking to boost their metaverse marketing muscle this year. Lisa Peyton on February 3, 2023 I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the … Continue reading Top 9 immersive marketing events of 2023
Bizzabo introduces Klik Experiential for in-person events
Built on SmartBadge technology, the new platform streamlines attendees’ experience while providing near real-time visibility for organizers. Chris Wood on November 14, 2022 Event experience platform Bizzabo has launched a new wearable technology for in-person events called Klik Experiential. The new capabilities will be built into Bizzabo’s SmartBadge, which helps deliver smooth check-ins, while enhancing … Continue reading Bizzabo introduces Klik Experiential for in-person events
Events and Conversions — Getting started in Google Analytics 4
In GA4 an Event is an interaction you want to track. Once you tag something as an Event, you then mark it as a Conversion to get it counted. Constantine von Hoffman on October 10, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a multi-part guide … Continue reading Events and Conversions — Getting started in Google Analytics 4
Walmart Connect VP: Deal Events On Retail Sites Like Amazon Increase Traffic On Its Site
Walmart Connect VP Says Deal Events On Retail Sites Drive Traffic by Laurie Sullivan @lauriesullivan, October 9, 2022 Economic concerns such as inflation continue to change spending habits for many consumers this year. October marks the beginning of deals season for retailers heading into the holidays — and more than ever, customers are turning to … Continue reading Walmart Connect VP: Deal Events On Retail Sites Like Amazon Increase Traffic On Its Site
30 questions to ask a digital events platform vendor
What you should be asking the DEP vendor can depend on your business use case. Pamela Parker on October 7, 2022 If you’ve decided a digital events platform makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the DEP capabilities you currently … Continue reading 30 questions to ask a digital events platform vendor
How to decide if you need a digital events platform
A guide to determining whether a digital events platform can help your organization. Pamela Parker on October 5, 2022 Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. This spurred demand for digital … Continue reading How to decide if you need a digital events platform
What is a digital events platform and how can it help you?
Digital events platforms let marketers and organizers to plan, deliver and measure the results of digital events either live or on-demand. Pamela Parker on October 4, 2022 The COVID pandemic condensed nearly a decade of digital business transformation into just a few months. Companies in every sector scrambled to adapt to the new realities. Travel … Continue reading What is a digital events platform and how can it help you?
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