Tag Archives: event’s

How to decide if you need a digital events platform

Digital Event Platforms

A guide to determining whether a digital events platform can help your organization. Pamela Parker on October 5, 2022 Event marketing has changed radically in the last two years because of the pandemic.  It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. This spurred demand for digital … Continue reading How to decide if you need a digital events platform →

What is a digital events platform and how can it help you?

Digital Event Platforms

Digital events platforms let marketers and organizers to plan, deliver and measure the results of digital events either live or on-demand. Pamela Parker on October 4, 2022 The COVID pandemic condensed nearly a decade of digital business transformation into just a few months. Companies in every sector scrambled to adapt to the new realities. Travel … Continue reading What is a digital events platform and how can it help you? →

This narrative-driven party, hosted by the founder of Minecraft, could be the future of live events

Games Development

By Jeff Beer July 14, 2022 OK, picture this: A group from the future travels back in time to save the souls of the human race from being imprisoned in a future blockchain hellscape. They need to get people out of this dimension to achieve Soulvation. No, it’s not the synopsis of a forthcoming James … Continue reading This narrative-driven party, hosted by the founder of Minecraft, could be the future of live events →

Why we care about virtual events: The ultimate marketers’ guide

Virtual Events

Everything you need to know about virtual events in our increasingly digital world. Chris Elwell on March 16, 2022 Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. In purpose, composition, duration, … Continue reading Why we care about virtual events: The ultimate marketers’ guide →

Salesforce talks about remote working and events in its earnings call

Salesforce

Salesforce co-CEO Marc Benioff gave a look into how enterprises and B2B marketers are transforming at this stage of the pandemic. Chris Wood on March 2, 2022 at 2:36   Salesforce Chairman and co-CEO Marc Benioff shared news on how one of technology’s biggest enterprises is adapting to the most recent developments in COVID as … Continue reading Salesforce talks about remote working and events in its earnings call →

How Public.com used personalized cross-channel engagement to double attendance at live events

Marketing Tools

Investing platform Public surfaced relevant content to their app users, successfully increasing engagement and participation in Public Live and town hall events. Jacqueline Dooley on February 16, 2022 Example of a Public Live event. Image provided by Public Public.com is an early-stage company that wants to help people become better investors. They do this by delivering … Continue reading How Public.com used personalized cross-channel engagement to double attendance at live events →

How to tackle the challenges of running successful hybrid events

Hybrid Events

Interest in hybrid customer-facing events is high, but businesses are still learning how to run smaller scale hybrid meetings. Kim Davis on February 3, 2022 “We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Eric Holmen, CEO … Continue reading How to tackle the challenges of running successful hybrid events →

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