Tag Archives: even

Even Positive Fake Reviews Can Improve Paid Search Conversion Rates

Even Positive Fake Reviews Can Improve Paid Search Conversion Rates by Laurie Sullivan , Staff Writer @lauriesullivan, April 20, 2018 It looks like bogus online reviews for rehab centers are back. They began appearing on Craigslist sometime in March, promoting part-time jobs for a social-media assistant. Applicants are directed to sign up for positions at seorehabs.com, a site that … Continue reading Even Positive Fake Reviews Can Improve Paid Search Conversion Rates

Gamification to Make Mobile Retail Web Apps Even More Engaging and Effective

Georgi Todorov — December 8, 2017 Follow @GeorgiTodorovBG — December 8, 2017 Gamification is emerging as a favored tool for boosting customer engagement. Gamification combines “game mechanics” – such as point-based award systems and other non-traditional incentives – to build relationships and to drive sales. As of 2015, 87% of retailers were already using some … Continue reading Gamification to Make Mobile Retail Web Apps Even More Engaging and Effective

4 Keys to Success in Any Industry (Even If Everyone Says It’s Dying)

Amanda Abella — November 8, 2017 — November 8, 2017 I’ve recently read several articles that have come out regarding oversaturated and dying industries. Sometimes it was due to artificial intelligence while other times it’s because the industry can’t take anymore. The truth is, there’s always going to be some doom and gloom just around … Continue reading 4 Keys to Success in Any Industry (Even If Everyone Says It’s Dying)

How To Achieve Ever-Improving Ad Results – Even If You Don’t Know What You’re Doing

Michael Ullman — November 2, 2017 Follow @ecomresults — November 2, 2017 Image: PEXELS When Google launched Adwords back in 2000, it was a virtual cash machine, seemingly able to generate sales on demand. The pay-per-click model was an entirely new paradigm: any business could target any individual question, phrase, or keyword search with an … Continue reading How To Achieve Ever-Improving Ad Results – Even If You Don’t Know What You’re Doing