Andrew Gazdecki — August 8, 2017 Follow @biznessapps — August 8, 2017 stux / Pixabay Visual content is king. It is more successful than any other form of communication. If you embrace visual content marketing you will reap the rewards in terms of more readers, followers, leads, clients, and, of course, revenue. Most of us … Continue reading You Don’t Even Need to Hire a Designer With These 7 Free Tools
Mark Miller — August 7, 2017 Follow @MMtwopointfive — August 7, 2017 Have you ever been called or emailed out of the blue by a marketing recruiter who was looking for a marketing executive or other talented candidate for a cool new job opportunity? This scenario can be quite common among top marketing professionals with … Continue reading What to Do if You’ve Been Approached With a Marketing Job You Didn’t Even Apply For
Rachel Foster — June 26, 2017 Follow @CopywriterTO — June 26, 2017 Case studies are one of the most powerful items in your B2B marketing toolbox. According to a Content Marketing Institute study, B2B marketers called customer testimonials and case studies their most effective content. Meanwhile, Dimensional Research found that 90% of buyers who read … Continue reading 5 Keys to Creating Killer Case Studies – Even If You’re Totally Swamped
Amanda Marie — June 22, 2017 — June 22, 2017 Google announced something surprising back in 2016: the news that voice search made up 20 percent of their mobile queries that year. Before 2015, no one was searching by voice. Over the course of that year, however, over 50 billion voice searches per month were … Continue reading Even Your Grandmother is Using Voice Search Now
Victoria Heckstall — June 1, 2017 Follow @wahmjourney91— June 1, 2017 It may seem crazy to interview for another job when you love the job you’re already in. This isn’t about giving up a dream job it’s about keeping your career moving forward. It’s easy to get comfortable when you like the job you’re in, … Continue reading 6 Reasons to Interview for a Job Every Year Even if You Are Happy With Your Current One
Don’t let ‘quantity over quality’ be the mantra of your mobile-first business plan. Contributor Shani Rosenfelder explains why recent changes mean marketers need to pay more attention to engagement and metrics. Shani Rosenfelder on April 10, 2017 at 11:55 am Sustainable business growth doesn’t come without providing value. Now more than ever, it’s crucial to … Continue reading Mobile engagement just got even more important for marketers. Here’s what you need to be thinking about
Dale Keipert — March 9, 2017 Follow @360Interactive— March 9, 2017 Every week Google blacklists over 70,000 websites because they’ve been hacked and the hackers are using the website to send out malware, or they’re using the site to send out phishing attacks! Yup, over 70,000 every week! Is your site one of the hundreds … Continue reading Your Site Could Have Been Blacklisted and You Don’t Even Know It
AI Knows What is Fake News, Even if Your FB Friends Don’t by Catherine Lu, Op-Ed Contributor, March 3, 2017 While fake news has always been around (e.g. urban legends), the 2016 U.S. presidential election invigorated the topic. According to a joint NYU and Stanford fake news study, fake pro-Trump stories were shared at least … Continue reading AI Knows What is Fake News, Even if Your FB Friends Don’t
Erika Dickstein — November 4, 2016 Follow @springinsight— November 4, 2016 So you think you should be blogging about your business. But you aren’t sure how much time and effort you should put into it. As you start digging, you come across overwhelming lists of stats like “45 Reasons to Blog” and “16 Enigmatic Business … Continue reading Do You Need to Blog Everyday to Get Noticed? Not Even Close.
Barry Saltzman — October 28, 2016 — October 28, 2016 If there’s one thing businesses can unanimously agree upon, it’s that all successful companies have a a strong company culture. Culture can make or break your organization, and helps foster long-term relationships between your business, your employees and your customers. It represents the values of … Continue reading Always Improving – Why Businesses Need to Be Innovating Their Culture, Even When it Works
