William YatesSeptember 23, 2015 There are many b2b companies that have significant market share in very specific markets due the niche nature of products, or the very significant size of the unit purchase costs in that marketplace. Many of these companies feel that the niche they work in or the huge purchase cost of their … Continue reading B2B Online Marketing: Why You Need it, Even If You Think You Don’t
Jeremy ViaultSeptember 19, 2015 As the saying goes, first impressions go a long way. That’s why you might find yourself spending hours preparing your notes for a job interview, putting on your best outfit for a first date, or hailing a taxi avoid being late for an event. It’s pretty much the same when it … Continue reading Win Your Customers Over Before They Even Open
Dorien Morin-van DamSeptember 6, 2015 Live Streaming for Business From HOAs to Blabs and from Periscope to Meerkat, even Facebook Live; how do you grow your audience and influence? By looking your best, by giving your all, by being prepared, going with the flow, thinking on your feet and with kindness, loads of kindness and … Continue reading Should We Really Even Be Discussing Live Streaming Etiquette?
Govind AgarwalSeptember 1, 2015 Your SEO strategy could be easily dominated by the big wins. The high readership and high authority bonuses can turn out to be more advantageous to you and your clients when compared to optimizing locally. Justifying spending budget on optimization for ones that are perceived as low-budget conversion areas may be tough. … Continue reading Why is Local SEO Critical for Enterprise Companies Even Now?
Andy CallowayAugust 19, 2015 In all my years working in the manufacturing sector, I never once heard anyone in the marketing departments say the word “strategy”. Well, I did hear that word, but they didn’t really mean it. Usually their “strategy” was “create some more brochures for a trade show” which isn’t so much a … Continue reading Even Manufacturers Need a Marketing Strategy
Eric HammisAugust 6, 2015 I’ve discussed the importance of the auto-respond email and why you should be using it, but I have yet to dig in on your content. So what better time than now?! Think about when you leave your office for vacation or a business trip. You get through your final day and … Continue reading Content Is King, Even In Your Emails
As more consumers are turning to mobile, geomarketing is becoming increasingly essential for marketers. Columnist Andy Lombard explains why it should be a key part of your marketing strategy. Andy Lombard on July 24, 2015 On average, we gaze at our smartphones around 220 times a day and pick up our devices a whopping 1,500 … Continue reading Even The Biggest Brands Can Get Hyperlocal With Geolocation Targeting
Suzanne HoenigJuly 22, 2015 Not quite another four-quadrant model — 4R’s Reach, Revenue, Retention, & Relationship Let’s step through this labyrinth, so you can get some traction out of your social media efforts. You already know it’s important to have goals “Having” goals takes a lot of work. I mean, sure, I’d like to be … Continue reading Do You Even Know What Your Social Media Goals Are?
Deidre PaknadJuly 15, 2015 It’s mid-year review time and if you’re like many people, you haven’t thought about goals in 5.5 months. Not a great moment for manager or team member, but it’s a common one. Mid-year reviews are a painful reminder of how far apart work and goals can drift and how little traditional … Continue reading 5 Steps to Stellar Year-End Reviews (Even After This Mid-Year Review Moment!)
Jeremy JusekJune 27, 2015 Websites need to be continually updated. Recent increases in mobile use makes 2015 something of a milestone for online companies. Surprisingly, there are still thousands of small businesses without any online presence. Another large percentage of small businesses have failed to keep their websites updated. 50% of small businesses have seen … Continue reading Even Hot Dog Carts Need Websites Nowadays
