by Brian Neufeld May 10, 2016 Follow @briantneufeldMay 10, 2016 I have a marketing “framework” that I use extensively with small business marketers. Part of this “framework” involves creating a Business Model Canvas for a particular product (which may also be a service). A Business Model Canvas is a brief document that helps owners describe, … Continue reading What’s the Problem? Do You Even Know?
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Making The Most Of Social Media, Even When It’s Not Driving Sales
Are your social channels failing to drum up big sales? You’re not alone. Columnist Jordan Elkind offers up some tips to help you maximize your return on social media. Jordan Elkind on February 15, 2016 at 9:32 am Despite much of the hype around social media “Buy” buttons and shoppable links, social channels such as … Continue reading Making The Most Of Social Media, Even When It’s Not Driving Sales
7 Blog Topics for Even the Unsexiest of Businesses
by Mickie E Kennedy December 23, 2015 Follow @ereleasesDecember 23, 2015 Oh, unsexy businesses, what would we do without you? You take on the not-so-nice details of your job with ease and you make the world a better place. If you aren’t tooting your horn yet by way of a blog, you should be. They … Continue reading 7 Blog Topics for Even the Unsexiest of Businesses
How to Improve the Quality of Your Blog Graphics (Even if You Aren’t a Designer)
by Chip Stevens November 17, 2015November 17, 2015 When it comes to content marketing, you can’t under-emphasize the importance of visuals. Consider the following, powerful statistics on blog graphics and other visuals: 63 percent of social media content consists of visuals. Marketers who use visuals have better blog traffic, social media engagement and conversion rates. … Continue reading How to Improve the Quality of Your Blog Graphics (Even if You Aren’t a Designer)
Even the Smallest Businesses Can Sink its Teeth into These 10 Branding Lessons From Apple
VerticalResponseOctober 28, 2015 It’s difficult to imagine a more inspirational branding success story than Apple. Founded by two college dropout buddies who borrowed the money to build their first computers based on good faith and a promise, Apple is now America’s first $ 700 billion company. Moreover, it is one of the most recognized, respected … Continue reading Even the Smallest Businesses Can Sink its Teeth into These 10 Branding Lessons From Apple
B2B Online Marketing: Why You Need it, Even If You Think You Don’t
William YatesSeptember 23, 2015 There are many b2b companies that have significant market share in very specific markets due the niche nature of products, or the very significant size of the unit purchase costs in that marketplace. Many of these companies feel that the niche they work in or the huge purchase cost of their … Continue reading B2B Online Marketing: Why You Need it, Even If You Think You Don’t
Win Your Customers Over Before They Even Open
Jeremy ViaultSeptember 19, 2015 As the saying goes, first impressions go a long way. That’s why you might find yourself spending hours preparing your notes for a job interview, putting on your best outfit for a first date, or hailing a taxi avoid being late for an event. It’s pretty much the same when it … Continue reading Win Your Customers Over Before They Even Open
Should We Really Even Be Discussing Live Streaming Etiquette?
Dorien Morin-van DamSeptember 6, 2015 Live Streaming for Business From HOAs to Blabs and from Periscope to Meerkat, even Facebook Live; how do you grow your audience and influence? By looking your best, by giving your all, by being prepared, going with the flow, thinking on your feet and with kindness, loads of kindness and … Continue reading Should We Really Even Be Discussing Live Streaming Etiquette?
Why is Local SEO Critical for Enterprise Companies Even Now?
Govind AgarwalSeptember 1, 2015 Your SEO strategy could be easily dominated by the big wins. The high readership and high authority bonuses can turn out to be more advantageous to you and your clients when compared to optimizing locally. Justifying spending budget on optimization for ones that are perceived as low-budget conversion areas may be tough. … Continue reading Why is Local SEO Critical for Enterprise Companies Even Now?
Even Manufacturers Need a Marketing Strategy
Andy CallowayAugust 19, 2015 In all my years working in the manufacturing sector, I never once heard anyone in the marketing departments say the word “strategy”. Well, I did hear that word, but they didn’t really mean it. Usually their “strategy” was “create some more brochures for a trade show” which isn’t so much a … Continue reading Even Manufacturers Need a Marketing Strategy
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