Slapping together a couple ideas and a logo is not a brand strategy, says contributor Allen Martinez. Here’s a detailed guide to help you create and execute a well thought out strategy to promote your brand. Allen Martinez on June 7, 2018 When it comes to having a brand strategy, it’s not enough to … Continue reading Building a brand strategy: Essentials for long-term success
Daniel Burrus — May 5, 2018 Follow @DanielBurrus— May 5, 2018 Everyone is accustomed to the traditional dynamic of selling. A customer desires something and, from there, someone else sells them a product or service to address that desire. Great salespeople convert a want into a need. But, with technology transforming both ends of the … Continue reading The Essentials of Anticipatory Sales
Matt Brennan — February 2, 2018 Follow @MattLBrennan — February 2, 2018 tswedensky / Pixabay You don’t have to be a great writer to put together awesome landing pages. In fact, a lot of people who wouldn’t consider themselves writers at all, have done it. Last time I went over 15 strategies for writing quality … Continue reading 5 Essentials for Writing Awesome Landing Pages
Susan Friesen — October 2, 2017 Follow @eVisionMedia — October 2, 2017 Part Two: You Have a Website; Now How Do You Attract New Clients? geralt / Pixabay In last week’s article, we talked about setting up the tools you’ll need to evaluate your website traffic in response to your online marketing efforts. And now … Continue reading Online Marketing Plan Essentials – 3 Ways to Drive Qualified Traffic to Your Website in Droves
Tyler Kurbat — September 12, 2017 — September 12, 2017 I hate to admit it, but the idea of blogging is starting to sound antiquated. We live in an age of livestreaming, vlogging and scrolling at the speed of light. And blogging? Well, blogging has been around for quite some time. But as many things … Continue reading Marketing Essentials: What Is a Blog and How Should a Company Use One?
Ross Shanken — May 30, 2017 Follow @RossShanken— May 30, 2017 Opinion: Until now, long lead forms and tiny screens haven’t mixed The number of mobile consumers connecting to brands via Facebook advertising is skyrocketing. The company is reaching 1.284 billion users daily, making 84 percent of its advertising revenue from mobile and continually evolving … Continue reading 3 Essentials for Increasing Your Facebook Lead Ads Conversion
Alexa Vitrac — February 10, 2017 — February 10, 2017 Episode 1: Account Structure and Creative This is a three-part series that explores all the things social marketers should do when setting up their ad campaigns. In this post, we focus on making sure your account structure is solid and how to get the most … Continue reading 9 Essentials for Your Social Advertising Campaigns, Part 1
Matthew Foster — January 7, 2017 — January 7, 2017 Being a small business owner is rarely a walk in the park. There’s an endless outpouring of costs, non-stop emails and phone calls, and mountains of paperwork to take care of. However, there’s a far more severe threat to your business, and it’s far less … Continue reading Internet Security Essentials for Small Businesses in 2017 [Infographic]
The Bare Essentials Required For A Successful Profile On LinkedIn James Potter — December 1, 2016Read more at http://www.business2community.com/linkedin/bare-essentials-required-successful-profile-linkedin-01718757#A6sysYfme6y5jD0S.99 Ok, you might have a profile on LinkedIn, but does it make you stand out from the crowd of over 450 million other users on LinkedIn? In this blog I am going to walk you through … Continue reading The Bare Essentials Required For A Successful Profile On LinkedIn
Erika Goldwater — November 21, 2016 Follow @erikawg— November 21, 2016 We rely on data and statistics from various surveys, vendors and publications to form opinions and develop insights into our lives and our business. When you want to build your own survey, what essentials do you need to gather specific data, analyze and produce … Continue reading 5 Essentials To Build A Survey
