by Lucas Miller April 13, 2016 Follow @EchelonCopyApril 13, 2016 While just about every website engages in SEO these days, there’s another marketing opportunity that is sometimes missed altogether—optimizing your company’s website for social media marketing. There’s much more to effective social media marketing than simply setting up a Facebook page with your company’s name … Continue reading 3 Essentials to Successfully Optimize Your Website for Social Media Marketing
by Amber Racer April 7, 2016April 7, 2016 You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features. There are plugins and website features that make your life easier. Having a place for people to comment, send you information, … Continue reading 10 Essentials Missing From Your Business Website
by Samuel Muriithi March 7, 2016 Follow @TheWriterGarageMarch 7, 2016 by Samuel Muriithi March 7, 2016 Follow @TheWriterGarageMarch 7, 2016 Choice of product packaging design is essential to its success in the marketplace Eye-tracking research done with regard to consumers shopping behaviors indicates that most purchasing decisions are unthinking and instinctive; color, shape, and location … Continue reading 6 Essentials For Effective Product Packaging Design
by Dorien Morin-van Dam February 20, 2016February 20, 2016 Going Vegan, Social Media Style! Say what? Bear with me, I am going somewhere with this! Just in the past two months I have gone from eating everything in sight, and I mean just about everything, to eating a vegetarian diet, to a vegan diet. Basically, … Continue reading How To Strip Down Your Social Media Marketing To The Essentials
by Ernan Roman February 11, 2016February 11, 2016 Are you leveraging the power of your Community? How many of the following 8 requirements for achieving effective Communities are you using? Communities have emerged as exceptionally high value and high ROI strategies for BtoB and BtoC marketers. They are the epitome of deep customer engagement and … Continue reading 8 Essentials for Effective Online Communities
Anastasia LamotchkinaOctober 25, 2015 1. Ensure a Responsive Design Always near the top of Vordik’s list is making sure that a website’s design is entirely responsive. Responsive design means that with the variety of devices currently on the marketplace, your website will need to be able to adapt to screens with a range of width … Continue reading 10 Essentials for Every Business Website
Tim MatthewsOctober 19, 2015 You have released product and are selling it. You want to scale the sales team to really start taking off. How do you make sure all the new guys know how to sell your product. The answer is a sales playbook. A cookie-cutter approach to selling that will work every time. … Continue reading Startup Marketing Essentials: #10 Creating a Sales Playbook
Paul PruneauOctober 16, 2015 Content Marketing has, increasingly, become standard practice for marketing a product or service online. Because it generally costs less than traditional offline marketing and has proven to be the single most effective strategy for SEO, virtually every brand is now doing it. For those not yet onboard or those who think … Continue reading Your Blog Post’s Not Complete Without These Essentials
John McAlesterSeptember 29, 2015 I’m Too Busy for SEO! As a freelancer for many years I know what it feels like to be a web designer who’s strapped for resources, trying to do a great job for your clients, and feeling like there just isn’t enough time to handle marketing tasks like SEO. Whether your … Continue reading SEO for Web Designers – Make Time for These 5 Essentials
Tim MatthewsSeptember 23, 2015 A/B testing is en vogue. Everyone’s doing it, or at least taking about it. Putting it into practice requires more than talk and tools, though. You need to create a testing culture to really make it work. For those who are unfamiliar with A/B testing, welcome to the party. The idea … Continue reading Startup Marketing Essentials: #9 Establishing a Testing Culture
