Mona Hellenkemper — May 23, 2017 — May 23, 2017 The social media universe is complex, to say the least. As soon as you think you have it all figured out, new features, tools or regulations appear out of nowhere. This just recently happened to numerous users of Instagram: All of a sudden, mysterious hashtag … Continue reading Out Of Sight, Out Of Mind – Shadow Banning and Its Impact On Engagement
Agency Execs Focus On Voice For Brand Engagement by Chase Martin , May 19, 2017 As messaging capabilities expand within the Internet of Things, voice appears to be a primary focus for new brand engagement opportunities. That was the general consensus from a panel discussion of agency executives at the annual MediaPost IoT Marketing Forum … Continue reading Agency Execs Focus On Voice For Brand Engagement
Rebekah Mori — April 26, 2017 — April 26, 2017 Social media engagement is essential to meeting your online presence goals. Developing an interactive online community spreads brand awareness, strengthens customer loyalty, and increases your consumer following. Once you are clear on your social media goals, you can select tactics that drive interaction to your … Continue reading 13 Easy Ways to Boost Social Media Engagement
Columnist Chandar Pattabhiram explains why marketers today must move beyond vanity metrics and instead seek true alignment metrics, such as pipeline, revenue, and big strategic metrics like Lifetime Value (LTV) and number of brand advocates. Chandar Pattabhiram on April 24, 2017 Attribution has traditionally been the bane of all marketers, but we’re no longer … Continue reading The Mufasa Metric: Rethinking attribution in the Engagement Economy
Kristina Glynn — April 20, 2017 — April 20, 2017 Customer centricity is the idea that organizations should not only serve their customers, but also get “close to them” — understand what they value, deliver exceptional experiences and memories, and work to build relationships. In a 2011 article in Fast Company, author Brian Solis wrote: … Continue reading Customer-to-Employee Recognition: A Revolutionary Approach to Engagement
Chelsea Weber — April 13, 2017 Follow @gothamCulture— April 13, 2017 Let’s face it: For many workers, the annual Employee Engagement Survey is meaningless. Once a year, employees throw their opinions onto a form that goes…well, somewhere. They see no real changes as a result of their participation. The next year, the same questions appear … Continue reading 8 Reasons Your Employee Engagement Survey Isn’t Working
Don’t let ‘quantity over quality’ be the mantra of your mobile-first business plan. Contributor Shani Rosenfelder explains why recent changes mean marketers need to pay more attention to engagement and metrics. Shani Rosenfelder on April 10, 2017 at 11:55 am Sustainable business growth doesn’t come without providing value. Now more than ever, it’s crucial to … Continue reading Mobile engagement just got even more important for marketers. Here’s what you need to be thinking about
AJ Agrawal — April 7, 2017 Follow @ajalumnify— April 7, 2017 Its no longer enough to simply create a strong product. Brands today must also create amazing customer experiences – both on and offline. How a customer engages with your company across every touchpoint impacts their overall view of your brand. You might offer an … Continue reading Holistic UX: How to Hack Your Way to a Strong UX Across Every Customer Engagement Point
Denise Graziano — March 31, 2017 Follow @GrazianoAssoc— March 31, 2017 If you’re like 61% of Fortune 500 CEOs, you are probably not on social media. (CEO.com) Common reasons range from perceiving the risk as too great, to not seeing the value in it, to not knowing how to participate effectively. But in today’s economy … Continue reading The ROI for CEOs on Social Media — The Benefits to Revenue, Visibility and Engagement for Leaders Who Embrace Social Media
Julie Chomiak — March 30, 2017 — March 30, 2017 Customer engagement is a business term that’s gained traction over the past few years. It has fed off of the need for personalization and real-time interaction has boomed for small and large businesses alike. However, knowing how to improve customer engagement is another thing completely. … Continue reading Improve Your Customer Engagement: 6 Email and Social Media Strategies
