Today’s consumers demand personalized and authentic experiences on their preferred channels, in ways that matter to them. Columnist Chandar Pattabhiram explains how marketers can adapt to these consumer needs to win their loyalty. Chandar Pattabhiram on March 27, 2017 Marketers must be, by nature, adaptive. Our practice today looks much different from the way … Continue reading Adaptive marketing: The key to winning in the Engagement Economy
Matthew Loughran — March 22, 2017 Follow @loughranmatt17— March 22, 2017 Did you know that 70% of U.S. employees are disengaged at work? This means 7 out of 10 of your employees are counting the minutes till they go home or are on Facebook or YouTube wasting time. This population of your workforce may be … Continue reading 4 Tips To Increase Employee Engagement
Lindsey Smith — March 21, 2017 — March 21, 2017 Social Media can help you to grow your business – by attracting new customers, by strengthening your relationships with your customers, and by getting customers to refer your business to their friends and colleagues. The key to making this happen is to learn how to … Continue reading 5 Social Media Customer Engagement Tips
Mark Gandey — March 17, 2017 Follow @GiraffeSM— March 17, 2017 Inspiring engagement may be harder than it looks – but Instagram inspirational quotes graphics aren’t always the right way to go. If you want to inspire more Instagram engagement (and by golly you do) you first need to revisit what engagement is and means. … Continue reading Why Instagram Inspirational Quotes Don’t Inspire Quality Engagement
Columnist Chandar Pattabhiram discusses the important of customer retention in an age where switching costs to consumers are low. Chandar Pattabhiram on March 1, 2017 In my last post, I expanded on the concept of the “Engagement Economy,” today’s world where everything and everyone is connected. This world presents a new playing field for marketers … Continue reading The new customer marketing lifecycle in the Engagement Economy
Michael Heller — February 27, 2017 — February 27, 2017 Let’s get the simple explanation out of the way – engaged employees means better productivity. We’re talking big time increases. A study by Gallup found companies with an average of 9.3 engaged employees for every actively disengaged employee, experienced 147% higher EPS compared to their … Continue reading Business Slow? Invest in Employee Engagement
Eric Chester — February 27, 2017 Follow @eric_chester— February 27, 2017 For a high school teacher, the most frustrating night of each semester is the one set aside for parent-teacher conferences. Although parent’s night for 1st and 2nd grade students always draws a full house, the parent-teacher conferences at the neighboring high school are sparsely … Continue reading Preaching Employee Engagement to Culture-Rich Choirs
Less isn’t necessarily more when it comes to video. Contributor Carla Marshall explains why the longer you can stream a Facebook Live video, the better your chance of generating engagement. Carla Marshall on February 24, 2017 Facebook continues to push video content via its News Feed algorithm, and video, particularly live video, remains key … Continue reading Why longer Facebook Live streams mean more engagement
William Comcowich — February 15, 2017 Follow @GleanTeam— February 15, 2017 PR and digital marketers frequently consider engagement a key social media metric. Yet some believe online engagement is faltering. Fewer brands engage with followers, they assert. Very few companies, typically larger brands, dedicate the staff for extensive engagement. Wendy’s tweets are an exception. Even … Continue reading Does Engagement Still Matter as a Social Media Metric?
Louis Foong — February 10, 2017 Follow @thealeagroup— February 10, 2017 While Facebook may have the highest profile of the current crop of social networking sites, smart marketers know that LinkedIn is an important part of their online marketing strategy. Did you know that LinkedIn’s visitor-to-lead conversion rate is actually 3 times higher than Facebook … Continue reading Increase LinkedIn Engagement by 386%
