Danica Barnett — July 16, 2017 — July 16, 2017 LoboStudioHamburg / Pixabay When brands first began using social media to connect with fans, all they had to do was create a new post and their followers would be able to see their content. However, as social media continues to evolve, developed algorithms have made … Continue reading What is Social Engagement? The Key to Social Media Success
On Facebook, 25x more impressions took place on local Pages. Greg Sterling on July 11, 2017 Until comparatively recently, most multilocation brands and enterprises didn’t maintain separate corporate and individual store location pages on social media. There was a single national brand account, and social posts were typically generated from that account. All that has started to … Continue reading Social media pages for store locations have 5x the engagement of brand pages [Report]
Ivan Ivanov — July 11, 2017 — July 11, 2017 The Emoji Movie is coming out in a few short months and while the initial response to the trailers has been overwhelmingly negative, the feature animation stands to show one thing. Social Media is changing the way we communicate and consume media. At first, the … Continue reading How These Popular Brands Use Images To Boost Their Twitter Engagement
As the lines between mobile, social and messaging become more and more blurred, contributor Rob Begg takes a look at how marketers will need to adapt to reach consumers. Rob Begg on June 19, 2017 From a marketer’s point of view, customer engagement is an art form you’re constantly trying to master. There’s no … Continue reading Customer engagement in the age of mobile, social and messaging
Alex Broome — June 19, 2017 — June 19, 2017 Have you ever wondered how some brands succeed at creating content that builds a loyal following? Psychology can tell us a lot about why we do what we do. Take a look at these 5 psychology-based behaviours people perform online, and what tactics you can … Continue reading The Psychology Behind Social Engagement and Brand Loyalty
Ryan Scott — June 4, 2017 Follow @causecast— June 4, 2017 One of the top concerns for HR executives in 2017 is how to raise employee engagement, and for good reason. Engagement is on the decline across the world, and that spells trouble for business leaders everywhere. A recent study by Aon Hewitt has revealed … Continue reading Employee Engagement is Declining Worldwide
Mona Hellenkemper — May 30, 2017 — May 30, 2017 Likes, comments, and shares are the currency of social networks like Facebook, Instagram and Twitter: The higher an influencer’s engagement rates are, the more valuable the influencer is for brands. Forms of engagement such as comments and likes show precisely what users love and what … Continue reading Ignoring Engagement On Social Networks Could Be Disastrous For Your Influencer Marketing Campaign!
Bob Hutchins — May 26, 2017 Follow @Bobhutchins— May 26, 2017 Has your Instagram engagement taken a turn for the worse in the last couple of weeks – despite all other things remaining equal (post frequency, quality of posts, etc.)? If so, you could be affected by the new Instagram ‘Shadowban’ – a rather mysterious, … Continue reading Is Instagram’s New Shadowban Hurting Your Engagement?
Liz Papagni — May 26, 2017 Follow @mrktgworx— May 26, 2017 When marketing to Generation Z and Millennials, Instagram is an invaluable tool. The numbers are clear: this is where your target market spends their time on social media. And they love their brands and influencers on Instagram, too. Now, it’s up to you to … Continue reading 5 Tips for Higher Engagement on Instagram
Nicholas Klisht — May 25, 2017 Follow @nklisht— May 25, 2017 “We already have a great culture!” We’ve had many conversations with organizations and leaders about the pros and cons of using employee engagement surveys and company culture assessments. The standard reply we’ve received from leaders is that their culture is already “great”. This is … Continue reading 3 Hidden Benefits of Employee Engagement Surveys
