Steve ShawOctober 30, 2015 Having worked at dotmailer almost a year, I thought it was about time I posted my first blog. In this two part blog I hope to distill the myth that CIOs and their IT staff are the ‘blockers’ to change. To the contrary, I’m of the view that they’re the advocates … Continue reading 10 Tips to Engage With IT
Jonathan BrightOctober 28, 2015 How do you create a marketing campaign for today? What’s fundamentally important to your audience? How do you earn your trust? These were the kinds of questions we asked of ourselves as Southerly met for our annual strategy day last week. (Exciting times are ahead, by the way.) As a creative … Continue reading Need to Engage Millennials? Try Engaging Yourself
Many retailers are still not taking advantage of the power of mobile to increase in-store sales; columnist Allan Haims explains why and how they should. Allan Haims on October 23, 2015 While consumers are unquestionably connected to their smartphones, only a fraction of them is shopping via their mobile devices, which represents a huge missed … Continue reading Retailers: How To Engage Mobile Holiday Shoppers This Year
Jake JeffriesOctober 20, 2015 So how do you engage and hook your customers into your brand and business? Well before we can truly answer that question effectively, we need to understand why customers engage. To which there are two simple reasons… 1. They were made to feel special. They were made to feel the centre … Continue reading Engage and Hook Your Customers in 3 Easy Steps
Manal BouchacraOctober 6, 2015 There has been an increase in the usage of social media all over the world in past few years. Each of these social media has their own advantages and therefore none can be ignored, be it Facebook, Twitter, interest, Tumblr, Flickr, Instagram, Stumbleupon or Quora; the list goes on. One important … Continue reading Ideas to Engage your Audience with YouTube Videos
With consumers increasingly expecting personalized marketing messages, columnist Jeff Hirsch predicts that brands’ success will depend on their strategies for data management and one-to-one engagements. Jeff Hirsch on September 24, 2015 People don’t spend money as segments; they make purchase decisions as individuals. Marketers need to reach consumers at this individual level with strategies that … Continue reading Activate Data To Engage The Right Individual
Marci HansenSeptember 20, 2015 As one of the most popular social media tools, Instagram has taken on a new way of allowing its users to communicate with each other that is unlike any other social media platform – through the universal language of picture sharing. According to Statista, in December 2014 Instagram had 300 million … Continue reading Using Instagram to Engage Your Customers
Ryan MeadAugust 29, 2015 You and your employees see Forbes’ Best Places to Work every year. Although they love the company, you know there are specific pieces of the puzzle missing to make your organization part of that list. While it might not be on the list yet, the company is on its way to … Continue reading 5 Strategies Best Places To Work Use To Engage Employees
Ron JohnsonAugust 27, 2015 Email marketing is the oldest and probably the most misused Internet marketing tool. Let’s start with an overwhelming fact: every day 196.4 million emails are sent worldwide and nearly half of them (80.2 millions) are newsletters. These numbers are sobering enough to make you at least stop and ask yourself: how … Continue reading 5 Email Marketing Tips To Engage Your Subscribers
Shelly KramerAugust 23, 2015 There are many myths and misconceptions floating around these days about Millennials, and many of them are downright negative. They’re entitled. They have been coddled by their helicopter parents. And they are tech-obsessed to the detriment of all else in their lives…okay, maybe that one’s true! Millennials are definitely tech-natives. Having … Continue reading Want to Engage With Millennials? Don’t Forget to Email Them
