by Sunil Bagai May 13, 2016 Follow @ZenithtalentMay 13, 2016 To say that social media has revolutionized talent acquisition is an understatement. Two years ago, according to a Jobvite survey, social recruiting had already established itself as the accepted standard among 93 percent of recruiters. A large part of that stems from the growing … Continue reading Engage More Candidates with Video-Based Social Recruiting
by John Hoholik May 12, 2016 Follow @STARTEKGlobalMay 12, 2016 The rise of ad blocking and consumers’ growing mistrust of sponsored content is a clear indicator that customers want more control over their online experience. They’re tired of brands pushing marketing messages at them on every possible channel, especially when the content is not personalized … Continue reading How to Authentically Engage with Customers on Social Media
by Katerina Petropoulou March 15, 2016 Follow @kat_petropoulouMarch 15, 2016 Maintaining an engaged Twitter community for your brand can be a challenge. With more than 500 million tweets being sent every day, how do you make your posts stand out? It’s all about diversifying your content and surprising your audience with different types of posts. … Continue reading 5 Surprising Ways To Engage Your Audience On Twitter
by Wishpond December 29, 2015December 29, 2015 Creating a solid list of blog subscribers is a crucial component of many businesses marketing strategy (including ours). Provided you’re creating blog content relevant to your business, blog subscribers are, by definition, relevant to your business as well. They’re your target market. But how do you keep them … Continue reading 5 Ways to Engage Email Subscribers that Won’t Be Ignored
by Suzanne Hoenig December 8, 2015December 8, 2015 We’ve talked before about social media contests, particularly the hashtag contest: To generate momentum for your brand’s social properties To raise engagement with your brand To develop relationships with your would-be brand advocates Now, let’s talk about contests that do more. Contests that bring in some of … Continue reading Engage Your Audience With Social Media Contests
by Laura Cole November 30, 2015November 30, 2015 We are rapidly approaching the end of the year, which historically is a time when business-owners review their annual performance and make strategic plans for the forthcoming 12 months. Marketing is likely to be a key area of focus, especially as trends and best practices continue to … Continue reading 3 Reasons to Engage in a B2B Blogging Strategy in 2016
by Elias Parker November 20, 2015 Follow @eliasparkerNovember 20, 2015 If you stop and think about it, Twitter and text messaging aren’t so different. They both have limited characters (140 and 160), they’re both fast-moving channels, and they’re both widely-used channels. But how widely-used? Let’s take a look. That’s right—texting is used 46 times more … Continue reading Twitter vs SMS: What’s the Best Way for Companies to Engage?
by Kathy Berardi November 11, 2015 Follow @redclipvideoNovember 11, 2015 The holidays are an ideal time for communicating your gratitude or well wishes for a joyful season to your clients, partners, prospects and other key audience members. Video is a creative way to get your message across or share a personal greeting from your team. Since … Continue reading 3 Ways to Use Video to Engage Your B2B Audience This Holiday Season
Michelle KeyNovember 3, 2015 For some companies, charitable giving is seen only as a means to tax benefits. Other businesses may not think about giving at all, especially when budgets are tight. Those companies are often making a mistake, however, because there’s a lot of good that can come from aligning your business with a … Continue reading 6 Reasons Your Company Should Engage in Charitable Pursuits
Steve ShawOctober 31, 2015 I hope to distill the myth that CIOs and their IT staff are the ‘blockers’ to change but are the folk who are advocates and can enable it to happen! I’m now working as a CTO but I in this blog I will draw upon my experience when I first arrived … Continue reading 10 Tips to Engage With IT: Part 2
