Liz Papagni — April 26, 2020 Now that you’ve refined your products, messaging, and audience, and accelerated your company’s new growth, you’ll want to measure your success. Of course, as a C-suite executive or business owner for several years, you’re already aware of the benefits of measuring and analyzing your metrics. The difference between business … Continue reading 5 Steps to Grow Your Business in the Emerging Economy: Growth Measurement
Liz Papagni — April 15, 2020 Many businesses have experienced a pivot at some point during their existence. For many, the pivot occurs after start up, as the brand finds a strong footing among its customers and competitors. For others, the pivot occurs after years of success lead to a downturn due to emerging technology … Continue reading 5 Steps to Grow Your Business in the Emerging Economy
Liz Papagni — April 13, 2020 Human beings, as a whole, are amazingly resilient in the face of adversity. Throughout history, wars, pandemics, and global economic depressions have prompted sweeping change, spontaneous innovation, and backbones of steel. Was there financial devastation during the World Wars? Were businesses ruined in the wake of the Black Tuesday … Continue reading 5 Steps to Grow Your Business in the Emerging Economy: Step One is a Thorough Audit & Discovery
Dana Kachan — February 19, 2020 Digital transformation runs a global migration of businesses from offline to online experiences. Effective marketing takes the brands’ attention and efforts to where their target audiences increasingly are – that’s online. It fuels a continuous e-Commerce evolution driven by emerging technology trends. Beyond the fact that commerce is becoming … Continue reading Evolution 2020: Emerging ECommerce Trends Worth Checking Out
Email strategist April Mullen shares advice about how issues with CCPA, AMP and BIMI will change how we approach email marketing this year. April Mullen on January 28, 2020 During a recent webinar where I co-presented with Senior Editor Jennifer Cannon, I received several questions relating to innovations that will impact email marketers in 2020. … Continue reading How emerging email innovation will impact marketers in 2020
Hannah Cohen — December 17, 2019 Emerging markets in countries like China, India, and Brazil can teach you a great deal about marketing and innovation. In 2019, 64 million Americans will use mobile payments in some form, representing 29% of all smartphone owners. The same figure in China? 577 million users representing 81.1% of all … Continue reading 6 Lessons Digital Marketers Can Learn From Emerging Markets
Facebook will likely continue to push the boundaries of private messaging for the next evolution of advertising on the platform. Steve Weiss on April 5, 2019 Mark Zuckerberg recently announced that Facebook’s family of apps will be pivoting to privacy and focusing on enabling private, fully encrypted messaging in his seminal 3,200-word pledge for … Continue reading Facebook’s shift to privacy is just a play on emerging market dynamics
Ellen Huxtable — August 24, 2018 Follow @abiztweet — August 24, 2018 Is your 2019 strategic plan positioning you to capitalize on emerging trends? Are you set to ride the waves of change, or are you at risk for being swamped in the undertow? Have you accounted for dynamic changes in your industry, and the … Continue reading Capitalize on Emerging Trends: Strategic Planning for 2019
Sawaram Suthar — October 2, 2017 Follow @sawarams — October 2, 2017 E-commerce is growing fast; it has been going up each year. Global online retail sales are expected to reach 8.8 percent of the total spends by 2018 from 8.2 percent in 2017. This is about $ 2,197 trillion in 2017 and $ 2,489 … Continue reading 5 Things Emerging As a Driver of E-Commerce Growth
Ensuring Viewability Across Emerging Channels by Paul Nasse , Op-Ed Contributor, May 12, 2017 Viewability was thrust back in the spotlight after Procter and Gamble’s declaration that all members of its media supply chain must meet Media Ratings Council (MRC) standards for digital ads, or risk not getting paid. With users spending more time than … Continue reading Ensuring Viewability Across Emerging Channels
