KC Claveria — August 11, 2017 Follow @kcclaveria — August 11, 2017 Most of us can detect phony people when we meet them, so we aren’t able to truly connect with them. It’s true with brands as well. Research conducted by The Drum in collaboration with Opinium shows that 78 percent of consumers feel brands … Continue reading How Smart Companies Embrace Brand Authenticity to Improve Customer Relationships
Stacey Rudolph — June 23, 2017 — June 23, 2017 Unlike in the past when consumers used to browse the internet from the PC only, these days the average consumers switches from device to device on a daily basis. This is what is known as cross-device consumption. According to Marketing Land, the typical consumer now … Continue reading Why Marketers Should Embrace Cross-Device Marketing Strategy [Infographic]
Chris Cancialosi — June 23, 2017 Follow @gothamCulture — June 23, 2017 One of the greatest challenges for rapidly growing organizations is how to remain nimble in the midst of growth. As companies scale, more processes are required to coordinate the growing workforce. And the additional management layers that come with them can slow an … Continue reading Embrace a Culture of Self-Leadership to Stay Agile as You Scale
Joe Phelan — May 19, 2017 — May 19, 2017 Over the last 12 months or so, we’ve seen our fair share of controversies. With Brexit, Donald Trump being named leader of the free world, and Marine Le Pen pushing Emmanuel Macron all the way in the French elections, there is clearly a growing enthusiasm … Continue reading Is It Time For You to Embrace Controversy?
Kevin George — May 9, 2017 Follow @imkevin_monk— May 9, 2017 We live in an era of high-speed digitization and are deluged by the humungous flow of information we encounter every day. With a smartphone in every hand, the situation is even worse. As an email marketer, you need to acquire the skill to STAND … Continue reading Minimalist Email Design – A Timeless Style You Must Embrace
Denise Graziano — March 31, 2017 Follow @GrazianoAssoc— March 31, 2017 If you’re like 61% of Fortune 500 CEOs, you are probably not on social media. (CEO.com) Common reasons range from perceiving the risk as too great, to not seeing the value in it, to not knowing how to participate effectively. But in today’s economy … Continue reading The ROI for CEOs on Social Media — The Benefits to Revenue, Visibility and Engagement for Leaders Who Embrace Social Media
Columnist Travis Wright says harnessing the power of user-generated content will increase engagement and consumer trust and ultimately drive sales. Travis Wright on February 13, 2017 Popular New Year’s resolutions include losing weight, spending less money and enjoying more time with family and friends. While these are worthy aspirations, there’s only one habit that … Continue reading Why brands should embrace UGC as part of their marketing strategy
Quick, insightful ideas to take your A/B testing a notch higher. A year’s beginning is the most ambitious of times for teams and businesses — lots of reflection, planning, strategizing, revamping approaches, right? To get you off to a good start, we have listed five A/B testing resolutions that should take in 2017. A/B testing … Continue reading 5 A/B testing resolutions you should embrace in 2017
Selina Jenkins — December 12, 2016 — December 12, 2016 What’s the essence of having a beautiful and enhanced website with no traffic? The joy of every website owner sees the tremendous growth of traffic; a feat that is perfectly achievable through SEO. A website, however, glamorous it is, is not worth it if it … Continue reading Top SEO Tips Every WordPress Website Should Embrace
Columnist Matt Umbro calls on marketers to use their intellectual abilities to question, scrutinize and analyze and make informed decisions. Matt Umbro on November 17, 2016 No matter your political views, this election reinforced an extremely important notion for us as marketers: We need to be willing and able to think critically about what … Continue reading What it means to be a critical thinker and why marketers need to embrace the concept
