As far as email automation best practices go, contributor Len Shneyder outlines four you should keep in mind before putting up your feet and letting the machines take over. Len Shneyder on June 14, 2018 As email marketers continue to find themselves busier than ever with increasing responsibilities and competing priorities, efficiency is becoming a … Continue reading Hey, email marketers — Take a load off and embrace automation
Nidhi Dave — May 17, 2018 Follow @itsnidhidave — May 17, 2018 The Greek philosopher Heraclitus stated, “Nothing endures but change.” The same implies for businesses, where unexpected things happen and things predicted might not. This makes it vital for startups to be flexible. Flexibility is the ability to adapt to changing environments and think … Continue reading 5 Ways to Embrace Flexibility for the Benefit of Your Startup
Joe Phelan — April 5, 2018 — April 5, 2018 Change can be frightening. There’s no denying it. At one time or another, we have all been guilty of sticking with what we know, rather than throwing caution to the wind. It is, after all, far more difficult to take a leap into the unknown … Continue reading How to Embrace Change in Your Organization
Greg Walder — February 19, 2018 — February 19, 2018 It’s no secret that being quick to adopt new technology is critical for standing out in today’s competitive market. In a world where new technology is constantly emerging, the teams who will gain a competitive advantage are the ones who are constantly open to change … Continue reading The Key to Gaining a Competitive Advantage? Embrace Change.
Francesca Cruz — February 15, 2018 — February 15, 2018 Over a year ago, TapInfluence partnered with Altimeter group to publish the results of an industry-leading influencer survey. In that time, influencer marketing has grown rapidly to become a multi-billion dollar digital channel. It’s important for marketing agencies, influencer networks and platforms like TapInfluence to … Continue reading Social Networks that Embrace Creators Are Winning, and Why Blogs Aren’t Going Anywhere
Warren Knight — February 5, 2018 Follow @warrenknight — February 5, 2018 Did you know that only 57.6% of businesses use Social Media? What is even more surprising is that 30% of consumers want to support brands online but cannot do so, if a business is not embracing social media. When I work with business … Continue reading Why CEOs Must Embrace Social Media In 2018
How can you improve your performance in the new year? Columnist Adam Dorfman recommends thinking more like a product manager, focusing on activities that provide measurable impact to your company’s most important goals. Adam Dorfman on December 27, 2017 For the first half of my 20-year career, I focused primarily on technical, enterprise SEO … Continue reading Embrace a product manager mindset to improve 2018 SEO KPIs
How can you go live with confidence? Columnist Jordan Kasteler discusses the strategy and tools you’ll need to make sure you don’t look like an amateur. Jordan Kasteler on November 7, 2017 Content shock. You’ve likely heard that expression. It’s descriptive of what the world is feeling these days with the incredible amounts of … Continue reading Eager to embrace live video? Inspiration and tips on how to get started
Personal Branding Blog — October 26, 2017 — October 26, 2017 Monsterkoi / Pixabay It was astonishing to learn that a previously successful speaker could not easily transition to the newer way of doing business. Ironically, the newer way includes being social online, and we all know that is no longer new. You can guess … Continue reading Do You Embrace Change?
Don’t force your audience to leap over hurdles to get the content they want. Columnist Andrea Lehr discusses the downsides of gated content and explains how chatbots can help. Andrea Lehr on October 11, 2017 Most of us know that first impressions are important, and although we don’t like to think that we … Continue reading Why it pays to skip the form (and embrace chat)
