Shannan L. Seely January 5, 2021 Staring at your email marketing goals for 2021? The numbers seem pretty lofty. Then you look over your 2021 marketing budget. It’s smaller than last year. To increase engagement versus last year will be hard. So how do you improve email open rates without pouring more $ $ into … Continue reading Crafted Welcome Emails Propel Your Click-Through Rate
Syed Balkhi January 5, 2021 If you’re like other savvy business leaders, you use email marketing to stay in touch with your customers. Like many marketing strategies, a successful campaign involves carefully examining metrics that show how consumers interact with your emails. The goal is typically to get more engagement and conversions. Out of the … Continue reading 4 Reasons Marketing Emails Go to Spam (And How to Fix It)
Susan Tucker January 4, 2021 One of the most common questions I get as a digital marketer is “How long should my emails be?” This is a smart question to ask. It means you’re concerned about either boring your subscribers to death or not offering enough content. Frankly, it’s a question that is worth exploring … Continue reading How Long Should My Emails Be?
Jonathan Kelley December 1, 2020 At Cryoserver, we have noticed more employees being furloughed or working remotely, COVID-19 has given HR executives all sorts of new challenges. Not least of these is having to access old staff emails more often. Suppose a particular employee isn’t available – perhaps they’ve been furloughed or left your organisation … Continue reading How HR Can Access Employee Emails More Easily
Michael Jung November 29, 2020 Do you know that as many as 80% of online shopping carts get abandoned before customers buy their items from an ecommerce site? Why do customers abandon their carts? Different reasons. Maybe the website crashed before they could finalize their purchase. Perhaps they found the checkout process too complex or … Continue reading How to Increase Your Revenue With Abandoned Cart Emails
Ioana Dulcu November 3, 2020 Check out these 7 effective tips businesses and content creators can use to boost engagement for holiday emails in 2020. Right before the holidays, businesses in the know pump up their email marketing to catch their customers’ attention. But how can they create holiday emails that engage prospective and existing … Continue reading 7 Tips to Boost Engagement and Generate More Revenue with Your 2020 Holiday Emails
Deborah Sweeney October 26, 2020 As remote workers continue to work from home amid the COVID-19 pandemic, many professionals are using this time to better manage their emails. What are some of the best ways to stay on top of your inbox and make sure that no important messages fall through the cracks? Take a … Continue reading 5 Ways to Better Manage Emails
Chris Christoff September 23, 2020 The eCommerce industry is booming. New shopping portals come up each day which has intensified the competition amongst marketers. If you want your online store to survive this competition, you need to build trust with your customers. Customers don’t like to invest their money in buying products or services from … Continue reading How to Boost Customer Confidence With Amazing Order Confirmation Emails
Tamas Oszi September 8, 2020 Email communication is a tried and tested way to stay in touch with your customers. This is especially true for loyalty programs: keeping members in the loop regarding their progress, benefits, and reward prospects ensure both high engagement and high purchase frequency, as people won’t sit on their points. The … Continue reading Loyalty Emails – The Complete Guide
Thomas Griffin September 3, 2020 Protecting users from unsolicited emails is something that email providers are highly focused on. If you’ve ever been frustrated by seeing irrelevant messages in your inbox then you know that it’s good news. But as a marketer, it’s also a cause for concern. You’ll find that your hard-won email list … Continue reading How to Stop Your Marketing Emails From Going to Spam
