Tom Martin August 3, 2020 On a recent virtual selling webinar we delivered one of the attendees asked “Do you have any suggestions on how to cut through the high-volume message clutter and information overload suffered by potential prospects?” Rather than limit my answer just to that individual, I thought I would share it with … Continue reading How to Write Sales Prospecting Emails That Convert
Kristen McCormick July 25, 2020 As far as technology has come, email marketing is still the most effective way to stay in touch with your target consumers. It allows you to stay at the forefront of their minds so that they can take action on whatever you’re offering when the time is right. Just as … Continue reading How to Write Promotional Emails (With Examples!)
Syed Balkhi July 2, 2020 We receive transactional emails all the time. Most brands treat them as the cost of doing business and don’t invest a lot of time or effort into them, which is a mistake. Whether it’s a marketing one or a transactional one, every email should be looked at as an opportunity … Continue reading 5 Stunning Transactional Emails You Can Steal From
Syed Balkhi June 17, 2020 Do you want to learn how to turn your customers into lifelong supporters? Do you want to learn how to build solid customer relationships with them outside of the sales cycle, so they keep coming back to you whenever they want to buy? Enter the sales follow-up email. A well-crafted … Continue reading 5 Amazing Sales Follow-up Emails that Boost Customer Loyalty
Jeff Previte — May 6, 2020 Writing a sales follow up email might not be your idea of a fun time – but perhaps it should be. A diligent and repeatable follow up process may be the biggest factor in getting opportunities to convert into deals. Depending on the size of your average deal, you … Continue reading How to Write Persuasive Follow Up Emails to Drive Replies
Choncé Maddox — March 3, 2020 geralt / Pixabay If you want to grow your business, you need a website and an email list. We’ve all been told this. We create freebie lead magnets and sales funnels to attract our audience to sign up for our email newsletter. However, once you start getting subscribers, the … Continue reading 4 Types of Emails You Need to Send Your Email List
Brooklin Nash — February 6, 2020 Tips for creating winning cold emails abound. They range from the vaguely helpful (“don’t sound like a template!”) to the oddly specific (“leverage a trigger event in the prospect’s professional life”). The bottom line is: cold emails that get responses are cold emails that don’t sound like cold emails. … Continue reading The Secret to Cold Emails That Get Responses
Latest email benchmark report indicates that email senders recognize the importance of transaction email, but aren’t prioritizing user experience. Jennifer Cannon on January 30, 2020 Transactional and triggered emails (e.g., ‘welcome emails’) are on the rise, but senders are not investing enough in the technology behind them to maintain consistent deliverability, engagement and quality, according … Continue reading Brands are neglecting transactional emails, leading to deliverability issues and lost customers
Sofia Wilton — January 30, 2020 Since time immemorial, email has been of the most powerful communication channels between the company and the consumer. But with the rise in competition, there has been a dynamic shift in email marketing campaigns. Most businesses and marketers are yet implementing the age-old How, What, Who strategy wherein they … Continue reading Why Product-Centered Emails Won’t Work: 6 Hacks to Influence Customer Decisions
Marc Haase — January 19, 2020 When it comes to email marketing for ecommerce, you know the drill. You need to do it without spending too much. You need to make it less promotional while still bringing in sales. You need to stay in touch with your audience without spamming them. Enter your blog. Blog … Continue reading 6 Great Examples of Brands Using Content in Marketing Emails
