Try these steps before giving up on disengaged and inactive email recipients. Kath Pay on December 9, 2021 Email marketing is better than ever, but there’s one problem that just won’t go away – inactive customers. If you’re like many of the email marketers I’ve worked with, you try everything: You dig into your analytics … Continue reading Design emails for 4 personality types to win back customers
Tag Archives: Emails
Why Are My Emails Bouncing? Email Authentication for Small Business
Bridget Brown November 4, 2021 Have you experienced lower-than-usual open rates for your email marketing lately? If you open an email marketing campaign and ask yourself, “why are my emails bouncing?” or “why is my open rate so low?” you’ve come to the right place. There’s a good reason, and an easy (ish) fix. What … Continue reading Why Are My Emails Bouncing? Email Authentication for Small Business
How to Get More Subscribers to Read Your Emails
Syed Balkhi October 20, 2021 Do you want more subscribers to read your emails? If so, you’re not alone. Email marketing is one of the best ways to grow your business and turn more prospects into paying customers. You may have found success building your lead list, but that’s only one piece of the puzzle. … Continue reading How to Get More Subscribers to Read Your Emails
The Case for Allowing Personal Emails on Lead Gen Forms
Howard J. Sewell October 6, 2021 Should you allow prospects to enter a personal email address when they fill out lead gen forms? B2B marketers seem divided on the question. In a recent LinkedIn poll, almost half of the respondents (46%) indicated they’d rather force prospects to enter business emails on forms, even if it … Continue reading The Case for Allowing Personal Emails on Lead Gen Forms
Create Successful Intro Emails for Cold Prospecting Campaigns
Mitch Transue September 1, 2021 To be successful, a cold email has to be short, powerful, and attention grabbing. To accomplish this, each part of this message plays a crucial role in introducing yourself and your business to your potential customers. Creating a successful introduction email is even more important when you are cold email … Continue reading Create Successful Intro Emails for Cold Prospecting Campaigns
How Safe Are Your Emails? [Infographic]
Brian Wallace August 12, 2021 While email can be used as a great method of communication, it can also be a venue for a rising amount of cybercrime. 14.5 billion spam messages are sent to email inboxes every day. While some spam is nothing more than a mere annoyance, a significant portion of spam emails … Continue reading How Safe Are Your Emails? [Infographic]
Resending Unopened Emails: A Hack to Increase Audience Engagement
Susan Tucker June 12, 2021 When you run an email list, you might see some subscribers have unopened emails from you. You might wonder if they aren’t interested in your offer. But since they signed up to receive your content, it’s more likely that they simply missed it or it ended up in their spam … Continue reading Resending Unopened Emails: A Hack to Increase Audience Engagement
Should I Use a Separate Domain for Marketing Emails?
Howard J. Sewell May 5, 2021 A client asks: “We’ve been told that we should use a separate and unique domain for email that’s different from our main Web domain. Is this something you’d recommend?” The most common business case for using a separate email domain is that doing so can help protect a company’s … Continue reading Should I Use a Separate Domain for Marketing Emails?
Email Marketing Isn’t Dead. You Just Need to Write Better Emails…
Matt Janaway February 24, 2021 ijmaki / Pixabay Has your open rate plummeted? Are you wondering whether you should give up on email marketing altogether? It could be that email marketing is the problem. More likely, it’s your approach. Before you throw in the towel and assume that email marketing is dead, try implementing these … Continue reading Email Marketing Isn’t Dead. You Just Need to Write Better Emails…
How to Add Personalization to Your Emails
Jared Atchison January 8, 2021 When a customer signs up for your email list, you’re tasked with creating a unique and engaging experience for each person. Consumers expect businesses to use personalization to send them relevant content and offers. Brands across all industries use personalized interactions to generate leads, sales, and engagement every day. When … Continue reading How to Add Personalization to Your Emails
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