Beth Corby — August 1, 2017 — August 1, 2017 As you’ve been reading this series, you’ve perhaps picked up on a theme that we’ll explore here and in our next post: the best referral experiences create their own moments. That’s perhaps an obvious proposition. And when applied to the overall structure of the program, … Continue reading Essential Referral Emails: Part 4 – The Friend Reminder Email
Heather R. Morgan — August 11, 2017 Follow @HeatherReyhan — August 11, 2017 Most of us are familiar with wartime propaganda art–those WWII-era posters with brightly colored slogans like, “I want YOU for the US Army” and “Smack ’em down! Fly with the US Marines!” But if you’re writing sales emails on a regular basis, … Continue reading What Wartime Propaganda Posters Can Teach You About Sales Emails
Brady Clarkson — August 9, 2017 — August 9, 2017 geralt / Pixabay Throughout my childhood, I grew up with a familiar and constant mantra ingrained in my daily thoughts: always be prepared. This has manifested itself in various ways throughout my life, including my career in sales. At a young age, I realized that … Continue reading A Statistical Approach to Cold Emails: Why it’s a Must in Your Sales Toolbox
Kevin George — August 7, 2017 Follow @imkevin_monk — August 7, 2017 The success of your email marketing campaign depends on how deeply you are able to forge a relationship with your prospects. And the primary prerequisite for this is to engage your prospects at every touch point of your email marketing campaign. The best … Continue reading How Thank You Emails Can Help Increase Engagement
Kayla Kozan — August 3, 2017 Follow @kaylakozan — August 3, 2017 If you’re in Talent Acquisition, you know how overwhelming it can feel with applications coming in left, right and center. To make sure your team is operating to its full potential, here are 7 tips and tricks to make the most of your … Continue reading 7 Top Tips to Revive Your Recruiting Emails
Heather R. Morgan — July 28, 2017 Follow @HeatherReyhan — July 28, 2017 Julien Sister Cold emailing often reminds me of my favorite outdoor sport—fishing. As the daughter of a retired fish biologist, I’ve been fishing since I could barely walk. To catch a lobster or hook a trout, you need two entirely different approaches: … Continue reading Apply These 3 Fishing Tips to Make Your Sales Emails More Enticing
Heather R. Morgan — July 28, 2017 Follow @HeatherReyhan — July 28, 2017 punttim / Pixabay It’s a common scenario: you spend a couple hours constructing a cold email, making sure to include some persuasive details and a call to action that’s practically irresistible. But days go by and you’re finally forced to conclude that … Continue reading Are Your Cold Emails Going Unread? Your Subject Lines Are Probably to Blame
Kevin George — July 26, 2017 Follow @imkevin_monk — July 26, 2017 The evolution of email marketing has happened on a fast track and marketers are battling hard to keep their subscribers engaged in their emails. Boring and monotonous emails do not grab people’s attention anymore. With waves of emails flooding the customers’ inbox and … Continue reading Typography in Emails: Revamp your Campaigns with Attractive Text Styling [Infographic]
Amanda Clark — July 24, 2017 Follow @GrammarChicInc — July 24, 2017 geralt / Pixabay Business owners don’t send marketing emails into the void. They send emails to their customers and leads, hoping something good will come of it—hoping they can boost brand loyalty, drive traffic to their website, or perhaps even close a sale. … Continue reading 3 Ways to Send Marketing Emails That Get Results
Kevin George — July 5, 2017 Follow @imkevin_monk — July 5, 2017 Looking for something new to try in your emails? Something beyond images, GIFs, cinemagraphs, and videos? Something even more unique? PRESENTING GAMIFICATION…the most interesting new kid on the email marketing block! ..But do you know a secret? “Gamification is the process of incorporating … Continue reading Gamification in Emails: The Most Interesting New Kid on the Block
