Stefan Bhagwandin — October 9, 2017 Follow @leanplum — October 9, 2017 Source: Freepik As a channel to reach prospects and customers, email is still a strong performer. 80 percent of retail professionals indicated that email marketing was their greatest driver of customer retention. However, the advent of mobile and its effect on user behavior … Continue reading What the Best Emails All Have in Common
Joanne McDonagh — October 9, 2017 Follow @rezoomo_com — October 9, 2017 TeroVesalainen / Pixabay The way you respond to applications during your hiring process is a reflection on your company. Job applicants spend so much time customizing their CVs and cover letters when applying for jobs so for their application to be acknowledged or … Continue reading Sample Acknowledgement & Rejection Emails For Your Hiring Process
Kevin George — October 6, 2017 Follow @imkevin_monk — October 6, 2017 Hello {{contact.firstname}} , This is the most clichéd start to an email that every marketer is accustomed to using in their marketing emails. With email becoming one of the most dominant marketing channels for customer acquisition and retention, it is important to treat … Continue reading How to Personalize Emails Beyond the ‘First Name’
Kevin George — October 3, 2017 Follow @imkevin_monk — October 3, 2017 Pexels / Pixabay The holiday season is the busiest time of the year for email marketers. Brands compete to promote their business and put utmost efforts into creating the merriest of holiday email campaigns. This year, trends like interactivity and machine learning have … Continue reading 6 Ways to Make Your Holiday Emails Stand Out in the Crowded Inbox
Don’t send the wrong message to your customers. Columnist Ryan Phelan explains why using ‘do-not-reply’ or ‘no-reply’ in your email sending address is a bad idea. Ryan Phelan on October 2, 2017 I love talking with marketers, and I do it often. They ask me great questions about email and how to do it … Continue reading Should marketing emails use a ‘no-reply’ email address?
Susan Tucker — September 26, 2017 Follow @getsusanmktg — September 26, 2017 nile / Pixabay Newsjacking allows you to piggyback a viral news story for massive engagement. Author and marketer David Meerman Scott coined the newsjacking term. He explains it as “the process of leveraging trending news to elevate your brand’s message.” This practice also … Continue reading Do You Know the Newsjacking Trick for Getting Your Emails Opened?
Scott Cohen — September 23, 2017 Follow @scottcohen13 — September 23, 2017 Abandoned carts—somehow no matter how well you have set up your online store, they are simply unavoidable. How unavoidable? Nearly 75% of online shopping carts are abandoned. This begs the question: Why? Though high shipping costs top the list of reasons why (at … Continue reading Finding Lost Revenue with Cart Abandonment Emails
Kevin George — September 14, 2017 Follow @imkevin_monk — September 14, 2017 As the calendar gradually crawls to the month of September, email marketers across the globe get ready for the busiest quarter of the year i.e. the Holiday Season. Whether you are a brick-and-mortar storefront dabbling in omnichannel marketing or full-fledged e-commerce/ online retailer, … Continue reading How to Choose the Right Colors for Your Holiday Emails
Kevin George — August 21, 2017 Follow @imkevin_monk — August 21, 2017 There are 2 types of people in the world… Which one do you want your subscribers to be included in? Well, if you have subscribers on your list who haven’t opened or clicked through your messages over an extended period of time, it’s … Continue reading 5 Things To Consider If Subscribers No Longer Engage With Your Emails
Katie Sweet — August 18, 2017 Follow @misskatiehrdy — August 18, 2017 According to the Radicati Group, 269 billion emails are sent and received every day. While there are certainly other channels marketers can use to reach customers, 72% of consumers indicate that they still prefer email as their main method of communication. And, of … Continue reading 4 Use Cases for Personalizing Emails at Open Time
