Ben Duchesney — November 20, 2018 — November 20, 2018 I’m not ready for the holidays. Hot chocolate, old-man sweaters, ice skating with the family while pretending not to be frozen to the core–I’m all for it. Holiday marketing? Not so much. I swear, I just sent my Fourth of July email campaign. Black Friday … Continue reading Why You Should Starting Sending Your Black Friday Emails Now
Stacey Rudolph — November 1, 2018 — November 1, 2018 Didn’t think welcome emails are important? Think again. According to Invespcro, welcome emails are so important that they result in four times more open rates and five times more clicks. Clearly, welcome emails are critical messages sent to your subscribers to usher them to your … Continue reading The Growing Importance of Welcome Emails [Infographic]
Katie Sweet — October 18, 2018 Follow @misskatiehrdy — October 18, 2018 Think about your inbox for a second – both your personal and work accounts. How many emails do you receive in a week that are completely irrelevant to you? Cold emails copied and pasted from generic templates, email blasts from companies you never … Continue reading How Personalized Emails Improve Customer Success and Loyalty
Emily Wiseheart — October 17, 2018 — October 17, 2018 ‘Send anxiety’ – it’s a real thing. I have been sending emails my entire career, and to this day I still hear a little voice saying, “Read it one more time. There must be a typo somewhere…” It’s good to carefully check your email, but … Continue reading How to Send Emails With More Confidence
Taylor Gordon — October 15, 2018 — October 15, 2018 According to a recent study, workers feel a greater sense of anxiety and lower relationship satisfaction when they check emails during non-working hours. I found this study coincidently after coming to the conclusion that my own work-life balance has been suffering lately because of how … Continue reading How and Why to Stop Checking Emails After Hours
Kevin George — October 11, 2018 Follow @imkevin_monk — October 11, 2018 82% of marketers consider email as the most effective channel to market content and improve lead nurturing and conversion rates. Therefore, if you are a marketer willing to increase your brand awareness, leveraging email marketing is the key. It wouldn’t only help you … Continue reading 7 Sure-fire Tips to Increase Brand Awareness with Emails
Here’s how to craft a subject line that gets your email opened and, even better, opens your customer’s mind to engagement. Len Shneyder on October 9, 2018 For nearly a decade, pundits have been talking about the decline of advertising in terms of impressions and clicks. If you’re looking around the room, don’t –I’m … Continue reading Why nothing matters more than your email’s subject line
Kevin George — September 21, 2018 Follow @imkevin_monk — September 21, 2018 Email marketing is one of the most preferred channels for delighting and retaining customers at almost every stage of the buyer’s journey from Convert to Close to Delight. Moreover, email is the only push-based marketing channel where all you need is the email … Continue reading How to Widen Up your Customer Base by Creating Accessible Emails
Columnist Len Schneyder advises marketers how to get the most out of their transactional emails without stepping over the line. Len Shneyder on August 14, 2018 To a recipient, email is email. However, to a marketer, email is an umbilical cord that not only binds brands to consumers but also unifies and harmonizes everything … Continue reading Unlocking the full potential of transactional emails
Syed Balkhi — July 17, 2018 Follow @SyedBalkhi — July 17, 2018 Take a look at your inbox. How many emails from companies are unread? Probably a lot. Many get deleted before you ever open them and others are left to sit untouched for months. Now think about what emails you do open and read. … Continue reading How to Craft Epic Emails that Break Through the Noise
