Josie Scotchmer — November 1, 2017 — November 1, 2017 All businesses are guilty of it, focusing daily on acquiring new customers, ensuring they convert with their brand and not with a rival company… and then forgetting about them, until it’s time to lure them into making another purchase. But, after the conversion, what do … Continue reading Is The Transactional Email Experience Critical For Customer Loyalty?
Jess Mizerak — November 1, 2017 — November 1, 2017 Nearly all of us have seen an email so great that we clicked through to learn more, even if it was marketing a product we weren’t previously interested in… but we had to do it, because that email was crazy genius! Standing in the consumer’s … Continue reading Email Campaigns and Loyalty Programs: The Ultimate Power Couple
By Rehan Ijaz November 1st, 2017 Email is older than the Internet itself. The first system resembling email was MAILBOX, which was developed at the Massachusetts Institute of technology in 1965. Over the years, email technology has evolved and email providers have added a number of new features. However, the overall concept and experience remain … Continue reading Why Real Marketers Prefer Email Marketing
Josh Slone — October 31, 2017 — October 31, 2017 geralt / Pixabay Creating and Marketing a Webinar Can Be Successful with These Strategies Creating a webinar can be challenging, but marketing a webinar is a whole other beast. If you’ve been looking into sales tactics and tips, you’ve likely been pitched for a webinar … Continue reading Marketing a Webinar with Cold Email
Kevin George — October 30, 2017 Follow @imkevin_monk — October 30, 2017 Thanksgiving. When we think about this amazing holiday, we think of festivity, family feasting, charity, and football. This is the ideal Thanksgiving tradition! But, with the advent of Black Friday and Cyber Monday, new Thanksgiving traditions have evolved, and these include shopping and … Continue reading Thanksgiving Email Inspirations to Gear Up Your Holiday Email Strategy
There’s good that can come from carefully examining email mistakes. Columnist Ryan Phelan shows you what went wrong in a recent email and how to fix it. Ryan Phelan on October 30, 2017 Three years ago, I lived in California. I loved living in California, because I was close to the wine country and … Continue reading What you can learn from a bad email
James Glover — October 30, 2017 Follow @coherentpath — October 30, 2017 kirstyfields / Pixabay Marketing channels have changed dramatically over the past twenty years. In the 1990s, print and broadcast ads were dominant marketing channels, along with billboards, radio ads and to some extent online (though options were limited). Fast forward to today, where … Continue reading How Does Your Email Marketing Program Stack Up?
Hana LaRock — October 29, 2017 — October 29, 2017 With Halloween just a few days away, companies will be trying different strategies to use the holiday to their advantage. It’s no secret that holidays help bring in more leads. Really, any holiday can be used to have a special promotion or incentive for customers … Continue reading How to Use Halloween to Increase Email Opens
Return Path Upgrades Email Intelligence Tool With Search Feature by Jess Nelson , October 25, 2017 Return Path upgraded Inbox Insight on Tuesday, unveiling enhanced features to its email intelligence tool that enables marketers to browse millions of real email marketing messages. The new “Browse Campaigns” feature adds a search tool to Inbox Insights, and … Continue reading Return Path Upgrades Email Intelligence Tool With Search Feature
Matt Curtis — October 28, 2017 — October 28, 2017 Kai_Vogel / Pixabay Today, your marketing team stands with a wealth of assets; from social media accounts to e-books there are many things to manage. Regardless of new fads and trends, one single platform has remained one of the most valuable pieces and for … Continue reading B2B Email Marketing Tips: Building Your First Drip Campaign
