Lianna Patch — October 26, 2017 — October 26, 2017 Say you’re an ecommerce store owner who enjoys regular sales. What percentage of your customers have bought from you more than once? If you’re like most owners, that number hovers right around “not enough” percent. Me neither, Oprah! And if you’re like virtually all ecommerce … Continue reading Write a Killer Welcome Email to Increase Your Number of Repeat Customers
Jason Yormark — October 25, 2017 Follow @jasonyormark— October 25, 2017 This graphic from the legendary Oatmeal was the inspiration for this blog post and could not be more on point. If you rely solely or heavily on reaching your online audiences through social media channels, you are at the mercy of their choices. Check … Continue reading Why Email Marketing Is The #1 Thing Businesses Should Prioritize
Andrew Schulkind — October 25, 2017 — October 25, 2017 Capri23auto / Pixabay Email marketing is still an important part of just about any digital marketing program. Here are a few tips for making it more effective–and making it work better with your website. Personalize The difference between your email being read and your email … Continue reading Make Your Email Marketing More Effective
Don’t make the mistake of cutting corners on deliverability. Columnist Jose Cebrian says budgeting wisely on deliverability services and technology will boost both your email program and your revenue. Jose Cebrian on October 24, 2017 For various reasons, companies are increasingly choosing to handle their email production in-house or through agencies versus having the … Continue reading Skimping on deliverability spend? You’re hurting your email program
Kristen Dunleavy — October 23, 2017 Follow @KristenWritesIt — October 23, 2017 It’s likely that most people don’t delve into their inboxes expecting to be delighted by what they find there. So, if you can figure out how to that, you on your way to creating loyal customers who look forward to your messages (what … Continue reading 6 Ways to Surprise and Delight Your Customers with Email Marketing
Michael Quoc — October 23, 2017 Follow @michaelquoc — October 23, 2017 Many marketers view chatbots as an alternative to email, with some even proclaiming chatbots as the “death of email.” Nothing could be further from the truth. Much like how content marketing can be used alongside email marketing, chatbots are a powerful additive channel … Continue reading How To Use Facebook Messenger Chatbots In Your Email Marketing Funnel
Rupert Adam — October 22, 2017 Follow @emailcenter — October 22, 2017 It’s no secret that we love email, we even have it in our name, but did you know we have recently started to really fall for SMS campaigns too? Read on to find out how you can use an SMS campaign within your … Continue reading Running a Successful SMS Campaign Supported By Email
Rachel Sullivan — October 21, 2017 Follow @rachelesullivan — October 21, 2017 Tumisu / Pixabay Email’s incredibly effective at activating and engaging your contact database. There’s a reason why this seemingly old-school medium continually ranks as one of marketers’ most effective channels. It proves its worth time and time again. One way to make email … Continue reading Your Top Email Marketing Workflow Questions, Answered
Keith Weissglass — October 18, 2017 — October 18, 2017 When we talk about boosting survey response rates, we usually focus on the design of the survey itself. But if you’re distributing surveys via email, then your email matters just as much as your survey. If your invitation doesn’t compel people to click through and … Continue reading Double Your Response Rates with 1-Touch Email Surveys
James Glover — October 16, 2017 Follow @coherentpath — October 16, 2017 Pexels / Pixabay “What’s for dinner?” It’s the simple question that begins American author Michael Pollan’s famed book, “The Omnivore’s Dilemma,” and a seemingly simple one at that. However, things get a bit more complicated when he starts to explore the relationship between … Continue reading What Michael Pollan Can Teach Us About Email Marketing
