— October 30, 2017
Thanksgiving. When we think about this amazing holiday, we think of festivity, family feasting, charity, and football. This is the ideal Thanksgiving tradition! But, with the advent of Black Friday and Cyber Monday, new Thanksgiving traditions have evolved, and these include shopping and consumerism for the holiday season.
According to a research by National Retail Federation, the average shopper spends $ 320 on holiday purchases over the Thanksgiving weekend. The research also states that 40% of total holiday spending happens over the Thanksgiving weekend.
As email marketers, this is a great opportunity to show gratitude to your customers and subscribers and rake in profits by giving them Thanksgiving gifts in the form of exciting offers and discounts through engaging emails. In a nutshell, you need to make your Thanksgiving emails exciting and exceptional to STAND OUT in the teeming inbox.
So, to make your email campaign planning easy for this Thanksgiving and to inspire you to create really good emails, Monks have compiled some great Thanksgiving email inspirations that dazzled subscribers last year. Have a look!
Brand: Nic + Zoe
Subject Line: Thanksgiving Savings
This email from Nic + Zoe has a very simple and clean design with maximum whitespace. The copy of the email is concise and to the point, making it a simple yet effective Thanksgiving email. While the theme is majorly in blacks, whites, and grays, the offer and CTA are highlighted in bright colors, making it easily clickable.
This email with simple and plain design could be a great attention-seeker in the over-crowded inbox.
Last year on Thanksgiving, EmailMonks came up with an interactive email that has a GIF and a countdown timer to engage more users. The offer and CTA stand out in the email, increasing the chances of getting clicked. Using visual elements in your emails with appropriate fallback and testing will help you to a great extent in garnering attention of your subscribers.
Subject Line: It’s a time to give thanks
Blurb puts across its Thanksgiving wishes with a complementing subject line and a cute hero image. The plus point of this email is the way the brand has used GIF animation to highlight the sale preview. Letting your subscribers know about the forthcoming emails and offers will help them look forward to your emails and plan accordingly.
Blurb has mentioned the delivery timelines and order deadline to make it easy for their customers to plan their shopping. This is a great tactic to keep your subscribers engaged with your brand’s emails, especially during the holidays.
Subject Line: Thankful for your pet?
Running social contests can help you in engaging more users. DogVacay organizes a contest for Thanksgiving on Instagram, which they have promoted through this email. The subject line triggers emotions and the #hashtag and headline are perfect to melt any dog owner’s heart! The email also has a discount gift with an offer code and an enticing CTA, followed by recommendations for hosts.
This email focuses on expanding the brand’s reach on their mobile app and other social media platforms. Promoting offers and services on social platforms can help your brand gain more visibility at a time when the inbox is cluttered.
Subject Line: Happy Thanksgiving! Ride the Gravy Train with Extra 15% Off Sitewide!
Interactivity is the most prominent trend for email marketing this holiday season! Using counters, sliders, gamification, etc. in your emails will make your emails more engaging and appealing.
eWatches uses countdown timer at the top of this email to create a sense of urgency. The offer and CTA are distinguished. Moreover, the subject line says all about the offer inside. It also recommends products to the viewers, thereby raising the chances of them clicking on it. They also have mentioned about holiday returns using different colors to make the section stand out.
Brand: Brooks Brothers
Subject Line: Thanksgiving wishes from our family to yours
Thanksgiving sets the stage for two of the biggest shopping days of the holiday season: Black Friday and Cyber Monday! It is, therefore, a great opportunity to begin promoting your brand’s Black Friday sale offers in your Thanksgiving emails.
Brooks Brothers starts off in the subject line and first fold of the email as any other Thanksgiving email. However, rest of the email majorly focuses on the upcoming Black Friday sale that is emphasized using GIFs and attractive fonts. The email also provides information about the nearest stores to make it easy for the offline shoppers.