Allen Finn — February 1, 2018 — February 1, 2018 I love email remarketing, using hyper-targeted nurture funnels to gently float prospects away from open-minded indifference and towards becoming paying customers. As such, I’ve long mourned the fact that AdWords’ lone inbox placement, Gmail ads (formerly “Gmail Sponsored Promotions”), were not eligible for use in … Continue reading How to Use Email Remarketing to Achieve Inbox Domination
What are your goals for your email program in 2018? Columnist Jose Cebrian shares his insights on how to make the most of your email marketing this year and beyond. Jose Cebrian on February 1, 2018 With the new year underway, we’re seeing new budgets, new goals and new challenges. It brings both a temporal … Continue reading Make 2018 a great year for your email program
Goutham Bhadri — January 30, 2018 Follow @mktgsamurai — January 30, 2018 Asking for an email address can feel like pulling teeth. People hold onto their email addresses like gold. They fear handing it over to companies because they don’t want to be bombarded with sales offers or promotional emails that aren’t interesting. Instead, they … Continue reading How to Grow Your Email List (It’s Easier Than You Might Think)
Josh Slone — January 25, 2018 — January 25, 2018 It’s been a while since we’ve written on specific terms in the sales world. So, we decided to dust off the old sales terminology category and start a series on key performance indicators (KPIs) specific to the world of cold email. First up on the … Continue reading Click Through Rate (CTR): Guide to Understand and Improve Email Performance
Amanda Abella — January 26, 2018 — January 26, 2018 geralt / Pixabay In a world where social media plays an important role in marketing, business owners often forget to build an email list. For some reason, they understand they need to be on social channels, but when I ask them about email lists they … Continue reading 4 Reasons Why You Must Build An Email List
What’s on the horizon for email marketers this year? Columnist Scott Heimes shares his predictions on the email marketing trends that will take shape in 2018. Scott Heimes on January 26, 2018 The new year is here, which means many brands are looking for new ways to spice up their marketing strategy. That means … Continue reading 5 email marketing trends to watch in 2018
Larisa Bedgood — January 18, 2018 Follow @www.twitter.com/V12Data — January 18, 2018 Keeping your customers and prospects engaged with your emails can be a challenge for any marketer. If you are using email in your marketing mix, you know that click-throughs is extremely important. In fact, in a study by Ascend2, 73% of marketers rated … Continue reading 6 Tips to Skyrocket Your Email Marketing Click-Through Rates
Judith Michel — January 19, 2018 — January 19, 2018 Email is one of the most effective marketing tools. If you know how to use it right you can gain more customers and boost your open-, click- and conversion rates. We know sometimes it sounds easier than it actually is, so we tracked down the … Continue reading 7 Deadly Email Sins You Need To Avoid
James Glover — January 17, 2018 Follow @coherentpath — January 17, 2018 Despite the hype around new marketing channels like social media and tactics like search engine optimization (SEO), email continues to be one of the longest standing and most powerful marketing tools across all industries. In fact, research from SmartDataCollective found that 95% of … Continue reading The State of Email in Retail [Infographic]
Dave Charest — January 16, 2018 Follow @DaveCharest — January 16, 2018 2017 is in the books. But, as you know, a business owner’s work is never done. Now it’s time to step into the year ahead and look for your next great opportunity. Hopefully, the holiday season has allowed you to put enough wood … Continue reading Small Business Email Marketing Trends to Watch for In 2018
