Rose Leadem — May 28, 2018 — May 28, 2018 rawpixel / Pixabay Today, email has become a primary form of communication especially when it comes to business. That’s why it’s more important than ever to have superb email etiquette so you can get more done, expand your network and ultimately, be successful. Of course, … Continue reading 12 Tips for Fine-Tuning Your Email Etiquette
Dave Sutton — May 24, 2018 — May 24, 2018 As consumers, emails bombard us at every opportunity, and as marketers, we’re still sending them because they continue to be one of the most effective means of getting the results we want. The success of email marketing lies in its versatility. It’s a tool that … Continue reading 4 Tactics You Need to Know for an Effective Email Marketing Strategy
Kristen Dunleavy — May 26, 2018 Follow @KristenWritesIt — May 26, 2018 In 1989, Stephen Covey created a sensation with the publication of “7 Habits of Highly Effective People” – a bestseller that sold 25 million copies. The principles he espoused nearly 30 years ago continue to guide millions of people worldwide. Although “7 Habits” … Continue reading 9 Habits of Successful Email Marketers
Excel Outranks Email As B2B Tracking Tool: Study by Ray Schultz , May 24, 2018 Email plays a small role in B2B attribution — only 34% report marketing results from their email platform, compared with 52% that perform manual reporting with Excel spreadsheets, according to the 2018 Marketing Measurement & Attribution Survey Report by DemandGen, … Continue reading Excel Outranks Email As B2B Tracking Tool: Study
Emily Wiseheart — May 26, 2018 — May 26, 2018 Does your email marketing strategy include only sending emails when you need something in return – like a sale, or a sign up? This is the type of thinking that we see commonly when small businesses are just starting out with email marketing. Do you … Continue reading Email Marketing Not Working As Well As You’d Hoped? Try this:
Keith Reinhardt — May 25, 2018 Follow @FreshAddress — May 25, 2018 A few weeks ago, Facebook tightened up the rules for advertisers who use data from third-party brokers to target ads to the social media platform’s users. Among the changes, marketers can now use only the data they have “the rights, permissions, and lawful … Continue reading It’s Permission: How Email Marketers Can Beat Facebook at the Data Game
Many people may think social media beats email in terms of ROI, but contributor Len Shneyder disabuses us of that notion, explaining how this workhorse medium can also bolster your other efforts. Len Shneyder on May 24, 2018 As a platform, email has become such a norm that unless you’re a regular and devout … Continue reading Email: The oft-overlooked backbone of successful content marketing & SEO
Contributor Kyle Henderick consults with his colleague to dispel likely areas of confusion about the data regulation. Kyle Henderick on May 24, 2018 If you’ve paid attention to the news in recent months, you know that the EU’s new consumer data privacy law, the General Data Protection Regulation (GDPR), goes into effect at the … Continue reading Answers to email marketers’ niggling questions about GDPR
James Glover — May 24, 2018 Follow @coherentpath — May 24, 2018 Email marketing is hard. It can become even harder when retailers have little or no insight into what their competitors are doing to stand out among a sea of emails in consumers’ inboxes. While brand marketers are no stranger to new and shiny … Continue reading How Top Retailers Miss the Mark with Email Marketing [Infographic]
Monique Danao — May 21, 2018 Follow @monique_pd — May 21, 2018 A lot of businesses use email marketing to communicate with their customers. According to the Radicati Group, the estimated number of email accounts worldwide was at 3.7 billion—and the number of emails sent per day averaged a staggering 269 billion in 2017! With … Continue reading How to Upgrade Your Email Marketing Strategy for 2018
