Emily Sidley — June 9, 2018 Follow @EmilySidleyPR — June 9, 2018 When it comes to successful marketing strategies, did you know email marketing consistently ranks as one of the best tactics? Studies show email has a median ROI of 122 percent; this is more than four times higher than other top strategies, including social … Continue reading Everything You Need to Know About Email Marketing
Kristen Dunleavy — June 8, 2018 Follow @KristenWritesIt — June 8, 2018 Let’s face it, your recipients have no tolerance for boring writing. You didn’t write the bestselling novel they’ve been looking forward to devouring. They haven’t settled into the sofa with your message in hand, looking forward to several hours of savoring your wit … Continue reading 8 Ways to Write Engaging Email Marketing Copy
Miles DePaul — June 7, 2018 — June 7, 2018 If you’re like 55% of marketers, you have seen a significant decrease in your Facebook page’s engagement since they changed the algorithm to encourage “more meaningful social interactions with family and friends.” While social media platforms are, of course, an important way to connect with … Continue reading How Email Can Make Up For Declining Organic Facebook Reach
Ron Chatterjee — June 3, 2018 Follow @ronc4u — June 3, 2018 Frankly, speaking this action was a warranted one. Aggressive and abusive email marketing tactics had become quite rampant and even I, from a consumer’s point of view, used to get irritated with the flurry of messages being bombarded from all corners of the … Continue reading Email Marketing Under GDPR: What You Need To Know
Kevin George — June 3, 2018 Follow @imkevin_monk — June 3, 2018 An image is to a description is what spices are to a dish. Both enhance the experience one has when enjoying either. Communication has vastly been visual over the time. Early man used to paint in caves, early rulers and monarchs were immortalized … Continue reading The Ultimate Guide to Images in HTML Email
Miranda Marquit — June 1, 2018 — June 1, 2018 ribkhan / Pixabay If you’re anything like me, your email inbox tends to be full of things you don’t want to deal with. However, keeping that email inbox under control is essential. Otherwise, you could find yourself struggling and spending more time than planned to … Continue reading 3 Strategies for Keeping Your Email Inbox Under Control
Syed Balkhi — May 31, 2018 Follow @SyedBalkhi — May 31, 2018 With Father’s Day right around the corner, it’s about time you start thinking about what you’re going to do in terms of email marketing. After all, everyone’s going to be on the hunt for the perfect gift for dad, so why not tap … Continue reading 3 Email Marketing Tips to Boost Father’s Day Sales
GDPR Buffoonery: Email Addresses Widely Leaked In Privacy Notices by Ray Schultz , Columnist, May 30, 2018 Ghostery was ridiculed this week for exposing the email addresses of privacy notice recipients. How unfair–it wasn’t the only firm to mess up: Consumers have also reported “GDPR email fails from MPs, university computing clubs, restaurants, shops, writers’ … Continue reading GDPR Buffoonery: Email Addresses Widely Leaked In Privacy Notices
Kevin George — May 29, 2018 Follow @imkevin_monk — May 29, 2018 Emails you send to subscribers are like the letters to Santa, except that you send them all year round and expect them to visit your landing page, gift you some business. This is only possible if your emails are getting delivered to all … Continue reading Email Deliverability Best Practices for Small Businesses
Howard J. Sewell — May 28, 2018 Follow @hjsewell — May 28, 2018 kreatikar / Pixabay I review B2B email campaigns regularly in this space, and though I’m not one to be sparing in my opinions, I do try to be conscious of the type and size of company responsible for the campaign, with the … Continue reading The Dismal State of B2B Email Creative
