Kristen Dunleavy — May 19, 2018 Follow @KristenWritesIt — May 19, 2018 Pexels A while ago, in the very early days of spring, we looked ahead not only at how email marketers can leverage Memorial Day for engagement, but also at the opportunities represented by a few lesser-known spring holidays – you know, gems like … Continue reading 6 Obscure Summer Holidays You Can Leverage in Your Email Marketing
Warren Knight — May 17, 2018 Follow @warrenknight — May 17, 2018 Did you know email marketing is 40x more effective than Facebook marketing, and you get 6x more engagement that with Twitter? Working out where to focus your digital marketing can feel like searching for a needle in a haystack and yet since starting … Continue reading Why Is Email The Most Effective Digital Marketing Technique?
Emily Wiseheart — May 17, 2018 — May 17, 2018 It’s no secret that small businesses rely on email marketing to communicate with customers. But what if you are a seasonal business? Does email marketing have the same results? Are there differences in best practices? Do seasonal businesses need to be sending emails all year … Continue reading 3 Common Mistakes Seasonal Businesses Make with Email Marketing
AI Ascends: Why It Is Taking Over Email Marketing by Ray Schultz , Columnist, May 16, 2018 Artificial intelligence may not be a comfortable topic for some email marketers: As reported by MediaPost, a survey by GetResponse found that only 5% of marketers rate themselves as expert at it — most still have a steep learning … Continue reading AI Ascends: Why It Is Taking Over Email Marketing
Syed Balkhi — May 16, 2018 Follow @SyedBalkhi — May 16, 2018 Quick question: Would you like to boost your email list by 500% with minimum effort? Who would say no to that, right? Well, you’re in for a treat. In this article, you’ll learn how you can use quizzes to supercharge your lead generation … Continue reading How to Create a Quiz that Increases Email Signups
Kevin George — May 15, 2018 Follow @imkevin_monk — May 15, 2018 Do you know what’s most important when it comes to marketing? LISTENING. Might sound bizarre, I know, but tell me honestly, what kind of people do you like? Those who sing their own praise or those who do speak, but only after listening … Continue reading How to Enhance the Impact of your Email Marketing Campaign with Inbound Best Practices
Lauren Meeker — May 13, 2018 — May 13, 2018 geralt / Pixabay With so many different marketing channels to choose from, it can be hard to figure out which will work best for your business. This article outlines the key benefits of using email as a marketing tool, and how it can help you … Continue reading The Benefits of Email Marketing
Wayne St. Amand — May 12, 2018 — May 12, 2018 TeroVesalainen / Pixabay As organizations continue to take digitally-driven and omnichannel approaches to marketing, one tried-and-true communications channel continues to get the short end of the stick: email. Email marketing has evolved with the digital age, offering more capabilities to drive awareness, conversion, and … Continue reading Why Marketers Shouldn’t Overlook the Power of Email
Matt Harris — May 12, 2018 Follow @mrmch — May 12, 2018 For some, May 25, 2018, will mark a turning point in their email marketing outreach, for others, an abrupt shift from what was once the Wild West of email marketing. The impetus for these changes — the EU’s General Data Protection Regulation (GDPR) … Continue reading GDPR is Good News for Email Marketers – Really
Chris Pentago — May 12, 2018 — May 12, 2018 OvidiuTepes / Pixabay I recently had a discussion with a friend that does lead generation and email marketing for pet supply companies. He admitted that his job has gotten tougher over the past few years, but it isn’t because of problems in the industry itself. … Continue reading 6 Solutions When Spam Filters Hurt Your Email Open Rates
