Tag Archives: email

3 methods to test your email segmentation and increase conversions

Jennifer Videtta on April 15, 2019    Email list segmentation is a critical component of any successful email marketing campaign. Building custom segments is a highly valuable practice, but many organizations tend to overlook the benefits of segmentation. Segmentation affords us the opportunity to improve our messaging and calls-to-action based on the target audience, and … Continue reading 3 methods to test your email segmentation and increase conversions

How To Use Automation Email Marketing Tools: Snov.io Drip Campaigns Review

How To Use Automation Email Marketing Tools: Snov.io Drip Campaigns Review A drip campaign is a tool that sends automated triggered emails to people in order to nurture them and convert them into customers. The system works in a pretty simple way: it sends messages to prospects repeatedly according to the set time, triggers (user … Continue reading How To Use Automation Email Marketing Tools: Snov.io Drip Campaigns Review

Lead Generation Facebook Ads: Combining Your Email & Social Strategies

Aastha Sirohi — April 5, 2019 — April 5, 2019 Email and social media marketing have become intrinsic to running a successful business today. Both platforms come with many opportunities and benefits for a small business. With email and social media, a small business can extend its reach and tap into a large potential audience. … Continue reading Lead Generation Facebook Ads: Combining Your Email & Social Strategies

Why You Need to Include Email in Your Omnichannel Strategy

Ross Sibbald — April 2, 2019 Follow @https://www.twitter.com/rosssibbald — April 2, 2019 Digital communication has become the most commonly used and relevant form of communicating today. Instant gratification is now the norm and our smartphones are never far from our sides. As a marketer, you have to go the extra mile to capture your customer’s … Continue reading Why You Need to Include Email in Your Omnichannel Strategy