Tag Archives: email

You’re the Consultant: Revive a Failing Email Program

Bill Kaplan — April 1, 2019 — April 1, 2019 If you ever wanted to play the role of big-time email marketing consultant, now’s your chance. Grab a pencil, a piece of paper and maybe a calculator, and take a whack at helping a brand get its email program back on track. The brand is … Continue reading You’re the Consultant: Revive a Failing Email Program →

Email Marketing Versus Email Automation: The Difference Between the Two and How Marketers can Leverage it

Leads Generation

Kevin George — March 28, 2019 Follow @imkevin_monk — March 28, 2019 The number of email users globally has reached a count of 3.8 billion. In fact, by the year 2023, it will reach a whopping 4.4 billion users. These figures are enough to show how email as a marketing channel can work wonders for … Continue reading Email Marketing Versus Email Automation: The Difference Between the Two and How Marketers can Leverage it →

Opting out: A guide to letting go of email subscribers the right way

Email List Building

Best practices for email unsubscribes to keep you out of spam folders, provide valuable insights and deliver more profitable campaigns. George Nguyen on March 27, 2019 Email newsletters and marketing campaigns are considered to be a low-cost, effective way to reach your audience, making it a no-brainer for many brands. However, as inboxes fill up, … Continue reading Opting out: A guide to letting go of email subscribers the right way →

Everything you Should Know About Email CTA and Adding Innovation to it

Email Marketing Tools

Kevin George — March 25, 2019 Follow @imkevin_monk — March 25, 2019 Whenever we ask our clients the objectives of their email campaigns, the responses are many and varied. Some say, “to sell the products”. Others say, “to provide information” or “to offer services”. All these purposes can be achieved by working on the following … Continue reading Everything you Should Know About Email CTA and Adding Innovation to it →

How to Combine Social Media with Email Subscribers to Boost Sales

Email Or Social

Chris Christoff — March 22, 2019 Follow @chriscct7 — March 22, 2019 Do you want to generate more sales from social media and from your email list? Of course you do, who doesn’t? So, how do you do it? It’s not as simple as promoting your products in emails and then promoting them on your … Continue reading How to Combine Social Media with Email Subscribers to Boost Sales →

Email Marketing: 3 Tips to Put Your Email Marketing Campaign on Track

Email Marketing Tips

Hassan Mansoor — March 23, 2019 Follow @Hassan_Mansoor1 — March 23, 2019 Businesses in the US spent an estimated $ 2.67 billion on email marketing in 2017. The reason that so many businesses are so willing to part with so much money is that the return on investment of email marketing is remarkable. With little … Continue reading Email Marketing: 3 Tips to Put Your Email Marketing Campaign on Track →

3 Easy Ways to Make Your Email Follow-Ups More Effective

Email Strategy

Choncé Maddox — March 20, 2019 — March 20, 2019 In today’s email-driven workplace setting, sending follow-ups is key if you want to secure new clients for your business, establish partnerships, and so on. Email inboxes can fill up quickly, so it’s important to have a follow-up strategy in place when you plan to do … Continue reading 3 Easy Ways to Make Your Email Follow-Ups More Effective →

Save Your Subscribers From These 8 Email Marketing Mistakes

Email Marketing Mistakes

Corie Stark — March 19, 2019 — March 19, 2019 Much of the discussion when it comes to email marketing is what to do to make your email communication the most effective it can be. But a lot can be learned from considering what not do with your email marketing. Everything from missteps that lead … Continue reading Save Your Subscribers From These 8 Email Marketing Mistakes →

Think global but send hyperlocal email communications

Email Marketing Tips

Contextualizing content based on location as well as language, cultural differences and currency need to be considered in building a hyperlocal rapport. Len Shneyder on March 18, 2019 at 8:00 am Brands around the globe face a common challenge: scaling their communication and providing enough engaging content to keep customers coming back. The bigger the … Continue reading Think global but send hyperlocal email communications →

How to Use Predictive Analytics in Your E-commerce Email Campaigns

Predictive Analytics

Kevin George — March 14, 2019 Follow @imkevin_monk — March 14, 2019 Are your e-commerce email campaigns still not convincing your email subscribers to buy? If the answer is yes, you’re not alone. Consumers are bombarded with e-commerce emails and it’s hard to stand out in a full inbox, especially when your emails are nothing … Continue reading How to Use Predictive Analytics in Your E-commerce Email Campaigns →