Email strategist April Mullen shares advice about how issues with CCPA, AMP and BIMI will change how we approach email marketing this year. April Mullen on January 28, 2020 During a recent webinar where I co-presented with Senior Editor Jennifer Cannon, I received several questions relating to innovations that will impact email marketers in 2020. … Continue reading How emerging email innovation will impact marketers in 2020
Tag Archives: email
Retail Strategies for Email Personalization and Cohesive, Cross-Channel Experiences
Suzy Dolan — January 24, 2020 With more than 3.8 billion users worldwide, email remains an incredibly popular – and effective – channel marketers use to reach their customers. It’s estimated that email spending in the United States reached $ 350 million in 2019. You’re reading this blog post right now, but chances are, you … Continue reading Retail Strategies for Email Personalization and Cohesive, Cross-Channel Experiences
Why email marketing should work, and why it often doesn’t
Email might not be the sexiest way to promote your business, but if you put in the time and effort, it can be one of the most profitable ways to grow. Jacob Baadsgaard on January 23, 2020 Email marketing is the first and oldest online marketing strategy. Long before Mark Zuckerberg was even a twinkle … Continue reading Why email marketing should work, and why it often doesn’t
How SMEs Can Leverage Email Marketing In 2020
Stella Lincoln — January 17, 2020 Regardless of industry, email marketing can help SMEs by fostering better customer relationships, the high website traffic, and creating a substantial brand value to help keep growing. Often, small business owners assume that email marketing is not practical for their businesses.However, email marketing is frequently cited as the most … Continue reading How SMEs Can Leverage Email Marketing In 2020
Revealed: Email Marketing Tactics Experts Are Using In 2020
Jared Atchison — January 14, 2020 Do you have a small to medium-sized business with an underperforming email marketing campaign? If so, you’re not alone. Email marketing is known as one of the best ways to grow your business, with an average return on investment of 4,400 percent! However, some business owners and marketers don’t … Continue reading Revealed: Email Marketing Tactics Experts Are Using In 2020
Do Brick-and-Mortar Stores Still Drive Sales? With the Help of Email — Absolutely!
James Glover — January 10, 2020 It’s no secret that digital sales are devouring the traditional brick-and-mortar marketplace. In fact, 2019 marked the first year in history that online retail beat out in-store sales, claiming a total of 12 percent of all transactions worldwide. In light of facts like this, we shouldn’t be surprised to … Continue reading Do Brick-and-Mortar Stores Still Drive Sales? With the Help of Email — Absolutely!
15 Non-Negotiable Email Marketing Best Practices
Mary Lister — January 9, 2020 A wise man once said, “It doesn’t get more metal than email marketing,” and he is still right. Email marketing is a great, low-cost method to drive engagement and conversions. In fact, it is almost always the marketing channel with the lowest cost per conversion since it sits at … Continue reading 15 Non-Negotiable Email Marketing Best Practices
Getting Email Ready For 2020: Tools You Need To Know About
Charu Mitra Dubey — January 6, 2020 In this digital age, higher returns for your marketing and advertising spend is like a superpower because it can generate more profits by utilizing optimum resources for a business. Email marketing, among all the other online marketing channels, have the power to give a leading edge to a … Continue reading Getting Email Ready For 2020: Tools You Need To Know About
Campaign Monitor publishes global email benchmark report
The annual report provides detailed email marketing insights spanning 20 industries. Jennifer Cannon on January 2, 2020 Email service provider Campaign Monitor has released its annual global email benchmarks report, offering marketers a glimpse into email marketing performance across industries. Government organizations topped the list as having the highest open rates of over 30% — … Continue reading Campaign Monitor publishes global email benchmark report
3 Tips to Revamp Your 2020 B2B Email Marketing Strategy
Christa Tuttle — December 27, 2019 In 2019, it was estimated that the number of active email accounts would hit 5.6 billion. Those 5.6 billion accounts equate to a lot of opportunities for your email marketing. While every email account certainly won’t be a part of your target audience, the rising number of active email … Continue reading 3 Tips to Revamp Your 2020 B2B Email Marketing Strategy
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