Category Archives: Financial Marketing

Overwhelmed by Data? 6 Steps to an Easier Financial Marketing Future

Emilie Totten May 8, 2021 The dream of many investment management marketers is to efficiently use data to create content that drives engagement and generate insights that support strategic decision-making. While those are both possible in theory, often reality looks very different. Most firms struggle with data that is unwieldy, overwhelming and underutilized. In fact, … Continue reading Overwhelmed by Data? 6 Steps to an Easier Financial Marketing Future