Stephanie Lee — December 28, 2019 You may have heard that email prospecting is a waste of time these days because buyers have plenty of information at their disposal and are more comfortable researching products for themselves. Yet statistics show that a whole lot of cold emails are still getting warm receptions. A recent survey … Continue reading 14 Prospecting Email Tips for Improving Response Rates
Tag Archives: email
3 tips to elevate your brand’s email program
As email teams grapple with driving scalable growth, email experts from Women of Email share tips for squeezing more out of your efforts.. Jennifer Cannon on December 27, 2019 It’s easy to find yourself bogged down in the day-to-day rush of developing and sending email campaigns. Implementing a few simple processes can help your team … Continue reading 3 tips to elevate your brand’s email program
7 Ways to Get More Email Subscribers
Choncé Maddox — December 23, 2019 Starting an email list is one of the best things you can do as a small business owner. Having your own list allows you to develop a closer relationship with your target audience so you can better understand how you can serve them. When done correctly, your email list … Continue reading 7 Ways to Get More Email Subscribers
A geek’s guide to managing your email list in 2020
Email marketers share their advice for nurturing subscribers, how to make email a two-way street for communicating with subscribers, opt-out practices and security tips to protect your email marketing lists. Jennifer Cannon on December 23, 2019 at 10:16 am As we come to the close of a decade of unprecedented, rapid technological innovation for modern … Continue reading A geek’s guide to managing your email list in 2020
Foresight is 2020 – Why You Need To Recommit To Email Marketing
Brian Basilico — December 20, 2019 Follow @bbasilico This is part two of my Foresight 2020 series (looking back to forge ahead and make next year the best year ever). I want to explore how and why I think email marketing is going to be bigger and better than ever, next year. Turning Controversy Into … Continue reading Foresight is 2020 – Why You Need To Recommit To Email Marketing
The Importance of Email Marketing and Digital Marketing Strategy for Your Brand
Mike Parry — December 17, 2019 Have you ever opened a marketing email and not immediately recognised what company it’s from or the purpose of the email? It has no sales pitch or story or maybe it doesn’t even match their website? Sometimes it’s not their fault, they test their emails on desktops but don’t … Continue reading The Importance of Email Marketing and Digital Marketing Strategy for Your Brand
3 Email Marketing Referral Program Templates That Work
Amity Kapadia — December 18, 2019 Follow @amitykapadia Email marketing can play a huge role in a successful referral program. As a sender and receiver of many (too many) emails, I think we can all agree that a simple referral from a friend can land a lot softer, and convince a lot faster, than a … Continue reading 3 Email Marketing Referral Program Templates That Work
Email marketers: Keep growing, but also take the time to teach others
Email marketing has a high burnout rate so to advance our industry, we must take more responsibility to educate our successors. Ryan Phelan on December 18, 2019 It has been a heck of a year for email marketers – not just professionally but for the industry at large. I’ve worked with an amazing collection of … Continue reading Email marketers: Keep growing, but also take the time to teach others
Choose the Right From Name and Stand Out in the Email Inbox
Kevin George — December 17, 2019 Follow @imkevin_monk Your email subscribers recognize you according to the from name or sender name. It significantly influences the recipient’s decision to open the email. While your from name should be familiar for the subscriber, you should be able to harness the power of your brand name and marketing … Continue reading Choose the Right From Name and Stand Out in the Email Inbox
5 Email Marketing Resolutions for 2020
Tom Wozniak — December 16, 2019 Follow @tomwozniak The holiday season is rolling along and for many email marketers, this can be the busiest time of the year. Holiday email campaigns have been in the works for months and kicked off leading up to the Thanksgiving weekend shopping bonanza. They will continue through the next … Continue reading 5 Email Marketing Resolutions for 2020
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