Debra Murphy July 1, 2020 AI is expected to yield $ 14 trillion additional revenue and 38% increase in profitability by the year 2035. It has helped businesses enhance their customer experience by approaching them with relevant and data-driven insights. It’s high time small businesses start making the most of this AI revolution. AI can … Continue reading Empowering Email Marketing Strategy With Artificial Intelligence (AI)
Keith Reinhardt June 29, 2020 As local governments begin lifting lock downs and permit more businesses to reopen, email should be one of your go-to channels to entice shoppers back into stores. If you’re like many retailers, you’ve already sent out at least one “Woo hoo, we’re reopening!” email. Who could blame you? Getting customers … Continue reading Reopening Your Business? Here’s How to Leverage Email Marketing to Make it a Success
Eva Webster June 19, 2020 With Covid-19 changing the marketing world at breakneck speed, email marketing is one area that has been significantly affected. In a study done by Campaign Monitor, they found that more people are opening emails during the pandemic than ever before. What does this mean for your email marketing campaigns? What … Continue reading More People Are Opening Email During Covid – What Does That Mean For You?
What They’re Saying About AMP For Email: Still No Widespread Buy-In by Ray Schultz , Columnist, June 12, 2020 AMP (accelerated mobile pages) for Email has been widely discussed since Google announced it was working on the project in 2018. But are brands really using it? Not many. “There has not been a lot of … Continue reading What They’re Saying About AMP For Email: Still No Widespread Buy-In
Nicole Krug — June 13, 2020 Email marketing continues to be one of the top marketing channels in terms of ROI, so chances are that you’ve heard a number of marketing people telling you about the importance of building up a list. Great advice, but only takes you so far if you don’t know how … Continue reading 8 Creative Ways to Grow Your Email List
Dan Fries — June 10, 2020 With stay-at-home orders still in place for much of the world the past few months, it’s no surprise that people are opening emails at a faster-than-usual pace. The task for marketers is to study the metrics yielded during this time of plenty and figure out how to translate our … Continue reading Email Open Rates Rising: What Are Marketers Doing Differently During COVID-19?
Brandon Purdum — June 3, 2020 As an outreach channel, email marketing offers a great opportunity to connect with your audience, nurture leads and meet prospects at a critical point in the buyer’s journey. A few email marketing best practices can help not only improve that interaction, but propel your email marketing performance and ROI … Continue reading 7 Email Marketing Best Practices That Will Increase Your ROI
Jared Atchison — June 3, 2020 Small business owners, bloggers, and giant corporations all use email marketing to stay in touch with their customers and prospects. There’s a good reason that all of these people with very different marketing goals all benefit from the use of email. Simply put, email allows you to create targeted … Continue reading 5 Quick Tips for Segmenting Your Email List
Keith Reinhardt — May 30, 2020 MabelAmber / Pixabay Are you looking for a free email checker? If so, you’re not alone. According to Google’s Keyword Planner, the phrase “email checker” generates over 27,000 monthly searches. By comparison, there are only 18,100 monthly searches for the search term “email marketing”. That’s great, right? On the … Continue reading Why A Free Email Checker Won’t Keep Your List Clean
Choncé Maddox — May 30, 2020 200degrees / Pixabay Do you have an email list? If you do, odds are you’re using an email marketing system to send newsletters and other messages out. Did you know that you’re probably paying for a ton of helpful email marketing features that could boost your business? Even if … Continue reading 4 Email Marketing Features You’re Not Using (But Should)
