Chris Christoff August 11, 2020 As digital marketers, we all know the power of a solid email list. It is one of the most direct and effective ways of communicating with your leads and turning them into long time customers. When you send an email newsletter, it lands directly into the inbox of the receiver. … Continue reading 5 Email Marketing Mistakes to Avoid (And Best Practices to Follow)
Tracey Ellis August 14, 2020 There are few things worse as a marketer than putting a ton of time and effort into your email campaigns only to see them perform poorly. While the usual suspects of content, design, and campaign strategy make a difference, none of that matters unless your email actually makes it to … Continue reading Email Deliverability: Get into More Inboxes, More Often
Thomas Griffin August 12, 2020 Email marketing is the most effective and popular digital marketing method for boosting revenue. However, it does need several ‘ingredients’ to create a great campaign that leads to conversions. You need to segment your email list, authenticate your email, and create an awesome subject line. Personalizing your content by addressing … Continue reading Is There a Best Time to Send an Email?
JJ Tyson August 10, 2020 If you ask 100 marketers “What’s the most effective email send time?” – you’re likely to get 100 different answers. The debate about the perfect time/day for email sends is as old as email marketing itself. In the past, dozens of studies have tried to nail down the “golden hour” … Continue reading The Research Behind Effective Email Send Times
Dan Fries August 7, 2020 Have you ever thought about combining your social media marketing strategy with email marketing? After all, social media marketing is excellent for widening reach, and email marketing is an equally awesome tool to convert those people you’ve reached from being leads to becoming actual customers. So if you merge the … Continue reading How Small Business Owners Can Integrate Social Media Marketing and Email Marketing to Generate Better Results
Rob Steffens August 6, 2020 With all of the online marketing methods available – from blogging, to social media, landing pages, and more – email marketing is still one of the most effective ways to reach out to prospects. Yet, email is a complex beast. It’s a staple of digital marketing, but it’s not as … Continue reading 20 of the Best Email Blast Tips to Build Brand Recognition
Rob Steffens July 30, 2020 Sending out a prospecting email is a simple and useful way of connecting with someone who would benefit from what you have to offer. Unfortunately, it’s all too easy for sales pros to get caught up in the numbers game and send off lots of boring emails that fall flat. … Continue reading The 5 Best Sales Prospecting Email Templates That Get Responses
Ashley Hill July 30, 2020 Email marketing can be highly profitable when it’s done right. Each $ 1 spent on email marketing can generate $ 38 in profits. But you have to keep your newsletters interesting if you want your subscribers to keep opening your emails and turning a profit. So how can you … Continue reading 5 Types of Email Newsletters Your Readers Actually Will Want to Read
Syed Balkhi July 15, 2020 Email marketers know that not everyone will appreciate their emails and will unsubscribe. But when you notice a regular drop in numbers, that’s a sign something else is wrong. Was there something else you could’ve done to save some of them? After all, these people subscribed to your list for … Continue reading 5 Clever Ways to Reduce Email Unsubscribes
Jared Atchison July 10, 2020 Do you want to improve the effectiveness of your email marketing campaign? If you’re having trouble generating conversions and sales through email, despite your growing lead list, it’s time to assess your situation and see where you can improve. The logical starting point is your email subject line. When a … Continue reading How to Create an Irresistible Email Headline
