Tag Archives: email

Email Flies: Engagement Rises By 200% During COVID-19 Pandemic

Email Flies: Engagement Rises By 200% During COVID-19 Pandemic by Ray Schultz , Columnist, May 26, 2020 Email response is rising even while website traffic is declining during the pandemic, according to a study by Glance Inc., a firm that offers metrics-reporting for digital marketers. There has been a 200% surge in email marketing engagement, … Continue reading Email Flies: Engagement Rises By 200% During COVID-19 Pandemic →

8 Professional & Fun Coronavirus Email Marketing Tips You Should Be Using

Email Marketing Optimization

Victoria Taylor — May 26, 2020 Everyone is sending emails about COVID-19, your supermarket, shopping site, and even brands you bought from years ago. Now more than ever, people need to be informed about what your company has to offer them during this time. We’ve taken a look at our inbox and did some research … Continue reading 8 Professional & Fun Coronavirus Email Marketing Tips You Should Be Using →

7 Effective Ways to Use Video in Email Marketing

Video Email Marketing

Téa Liarokapi — May 21, 2020 Email marketing and video are two services that can be combined and provide great results, because one is engaging and the other is cost-effective. What’s more, email marketing is the most affordable way to reach different audiences, as well as one of the easiest to measure. There are a … Continue reading 7 Effective Ways to Use Video in Email Marketing →

How to Create a Smart Email for Webinar Follow-Up + Templates

Email Marketing

Jessica Vionas — May 18, 2020 In one of my previous blog posts, “Guide to Setting Up Email Workflows for Webinars,” I mentioned that smart content is a great idea if you want to target your follow-up emails to multiple segments without creating multiple if/then statements in a multi-step workflow. This blog post will cover … Continue reading How to Create a Smart Email for Webinar Follow-Up + Templates →

Don’t Forget These Top Email Marketing Strategies

Email Strategy

Ashley Hill — May 15, 2020 Think email marketing is dead? Think again. Email is more alive than ever. In fact, by 2021, there will be an estimated 319.6 billion emails sent and received every day. And inbound marketing is more alive than ever too—and I couldn’t be more excited about it. Why inbound? … Continue reading Don’t Forget These Top Email Marketing Strategies →

Increase Sales and Website Traffic with These 4 Email Marketing Tools

Traffic Generation

Susan Gilbert — May 13, 2020 Today I have some resources to help you improve your sales with email marketing. When sending out messages to your subscribers your goal should be to encourage them to respond and ultimately make a purchase. These great tools will help you get your emails to the right target market. … Continue reading Increase Sales and Website Traffic with These 4 Email Marketing Tools →

AMP for Email: Everything You Need to Know

Google AMP

Hanna Kline — May 8, 2020 AMP for email is, at this point, a trend. Will it become a standard practice? There are pros and cons. The latter, in particular, relate to the still-in-progress status of the technology and required skills for implementation. But there are potential benefits, too. This post walks through everything you … Continue reading AMP for Email: Everything You Need to Know →

B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows

B2B Success

B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows by Ray Schultz , Columnist, May 7, 2020 There have been plenty of commentaries on how consumers are reacting to COVID-19. But how are B2B buyers faring? Only so-so, judging by B2B Buyer Sentiments, a study by revenue performance consultancy LeadMD. Over half … Continue reading B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows →