Andriy Zapisotskyi December 8, 2021 The Christmas holidays are almost here! Though it’s a cheerful period for everyone, it’s also a “hot season” for marketers. The marketing team has a lot of work to create the perfect festive branding of their products or services, maintain launched campaigns, and make reports. In this splash combination of … Continue reading Top 9 Email Mistakes Marketers Make During the Holiday Season
Find out what’s been added to the Email Marketing Periodic Table. Corey Patterson on December 8, 2021 Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. “One of the things that we wanted to … Continue reading How email marketing is changing and what marketers should do about it
Marika Zinca November 29, 2021 The holiday season is the most special time of the year and a huge opportunity for publishers to shine. To have a successful holiday email marketing strategy you need to focus on meeting your audience’s needs and expectations, not only to sell your products. There is no surprise that with … Continue reading Holiday Email Marketing Best Practices
Syed Balkhi November 25, 2021 Email marketing is one of the oldest and most powerful digital marketing strategies of all time. Believe it or not, the first marketing emails were sent out in 1978 by Gary Thuerk. Things have changed in ways that were unimaginable at the time. Now, email marketing has an average return … Continue reading 4 Ways to Improve Your Next Email Campaign
Paula Chiocchi November 24, 2021 Email volume growth has nearly tripled since the pandemic began, according to data shared in the recent Litmus 2021 State of Marketing Report. It’s not surprising considering that as people stayed home, they stayed online—and marketers responded accordingly. What may be surprising to some though, is that even as email … Continue reading 10 Reasons to Be Thankful for Email
April Paige November 23, 2021 Email validation isn’t just for consumer marketers. B2B email marketers also need to be sure their lists are accurate, up to date and free of spam traps, low-value addresses and other potential dangers. The stakes have never been higher for today’s B2B marketers: Personalization – Today’s recipients, especially high-value prospects … Continue reading B2B Email Marketing – 10 Signals It’s Time To Validate
Justin Wong November 21, 2021 So you went through the trouble of building up an extensive email list; now what? Are you utilizing your email contact list to its full potential? Many people spend months, even years on campaigns that build up an email list, but end up with a huge contact list that they … Continue reading How to Rock Email Automation
The channel may be well-established but it’s not static. Kim Davis on November 18, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your … Continue reading It’s all about email
Email is hardly the newest marketing channel around, but it shouldn’t be treated like a commodity. Respect its power. Ryan Phelan on November 17, 2021 A friend recently asked for advice about dealing with a client and how it was managing its email program. After hearing my friend out, I said, “Your client is just … Continue reading Email deserves your respect
Picking up Kickdynamic gives Litmus content automation tools and AI-powered product recommendations. Kim Davis on November 11, 2021 Litmus, the email marketing platform which provides optimization and collaboration tools, has acquired U.K.-based Kickdynamics, an AI-powered content automation and product recommendation solution. The move will enable Litmus customers to create personalized email content at scale. The … Continue reading Email platform Litmus acquires content automation
