Amber Wilcox November 12, 2021 Email marketing is at the heart of any good inbound marketing campaign. Email helps provide communication about your brand, spread the word about promotions, and get the attention of potential customers. Whether or not we want to believe it, email is by no means dead. Think about any of your … Continue reading Top Email Validation Tools and How to Leverage Them
Mike Parry November 12, 2021 As a fresh media graduate looking to make a start in my career, I did not expect to join the email development industry. I was familiar with web development, but had little knowledge of how the email world worked. Joining this new and unfamiliar industry was a challenge, there was … Continue reading Tips From a Junior Email Developer
Tom Wozniak November 7, 2021 As we head toward the end of 2021, it’s been a challenging and successful year for the digital marketing industry. Challenging, because of the uncharted waters brought on by the pandemic and evolving data privacy regulations. Successful, because while real-world marketing was impacted most by people staying home, the digital … Continue reading 5 Email Marketing Trends to Watch for in 2022
The Black Friday Beat: The Best Email Cadences, And Who’s Using Them by Ray Schultz , Columnist, November 5, 2021 Brands gearing up for Black Friday should not skimp when it comes to email frequency, judging by Email is the new Black (Friday), a study from Pathwire in partnership with Ascend2. Of the email teams … Continue reading The Black Friday Beat: The Best Email Cadences, And Who’s Using Them
Bridget Brown November 4, 2021 Have you experienced lower-than-usual open rates for your email marketing lately? If you open an email marketing campaign and ask yourself, “why are my emails bouncing?” or “why is my open rate so low?” you’ve come to the right place. There’s a good reason, and an easy (ish) fix. What … Continue reading Why Are My Emails Bouncing? Email Authentication for Small Business
Is it 2013 all over again? And what are the implications for email marketers? Ryan Phelan on October 28, 2021 Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email innovation. … Continue reading Email M&A is seeing a surge
A new Litmus survey suggests that email marketing budgets will rise in 2022. Chris Wood on October 27, 2021 During the pandemic, email marketing budgets remained steady while marketers considered new technology to get the most out of the channel, according to a new report from email optimization company Litmus that surveyed 400 marketers. Marketers … Continue reading Marketers search for new email marketing technology to meet pandemic challenges
Kasey Steinbrinck October 24, 2021 Does the possibility of dark mode email disasters give you nightmares, or has your team overcome the fear of emails in the dark? Results from our new dark mode survey reveal what keeps email marketers up at night. The rise in the popularity of dark mode created interesting challenges for … Continue reading Dark Mode for Email Survey: What Do Marketers Think?
Plus the value of data, what DAMs can do for you, and the CDP marketplace. Chris Wood on October 20, 2021 Getting value from your data requires testing Data isn’t free. It has to be gathered, stored and analyzed. That means storage, apps and IT. For the digital marketer, data produces no revenue until it … Continue reading Old school email can still deliver
Eleanor Hecks October 18, 2021 Email marketing is still one of the most effective forms of promotion available to small businesses of all types. You have a dedicated audience you can reach who’ve already indicated they’d like to hear from you frequently. According to studies by Statista, around 319.6 billion emails get sent each day. … Continue reading 8 Ways to to Improve Your Email Marketing Strategy in One Month
