Joy UgiMarch 15, 2015 Something I got tired of doing recently was sending our weekly newsletter. Don’t get me wrong, the process of creating the newsletter is a thrill I wouldn’t miss out on: choosing the content from partners and industry experts, carefully combing through stock photos and creating imagery. Crafting the perfect copy for … Continue reading How We Increased our Email Engagement Rate
WishpondMarch 15, 2015 I love first dates and, as a member of the ‘peter-pan’ generation, I go on a lot of them. The thing is, I go on a lot of them because 99% of the time, I don’t go on a second one. They (or I) asked the wrong questions, revealed way too much … Continue reading 6 Welcome Email Templates That Do More Than Welcome
Dorien Morin-van DamMarch 15, 2015 Is Email Marketing Important? In my last article, I outlined 25 steps for you to take to get your email marketing started this week after I discovered the big email marketing mistake I’d been making for 4 years. In that article, I also included several reasons why you should be … Continue reading 3 Reasons to Have Started Your Email Marketing Yesterday
Jonathan LongMarch 15, 2015 Are your email campaigns performing as well as you would like? Are they properly optimized, or would you like a higher conversion rate? My company teamed up with HubSpot to create the infographic below using the data from the 2014 Science of Email Report. You will learn: How consumers read your … Continue reading Improve Your Email Conversion Rates With These 7 Tips (Infographic)
Dorien Morin-van DamMarch 14, 2015 25 Steps To Take, Starting Now, To Avoid The Biggest Email Marketing Mistake I Ever Made! Ha! I am doing it. I am about to put down on paper the BIGGEST mistake I made in all of my marketing and it’s right there in the title: I made a huge … Continue reading My Big Email Marketing Blooper And How To Avoid This Giant Mistake
Rupert AdamMarch 13, 2015 With the overwhelming breakthrough of new, flashy digital marketing channels like social media and search engine optimization, you would be forgiven for thinking email marketing is on the verge of death. But you’d be wrong. With just a few clicks you can create emails, send them off and grow your business … Continue reading Research: The Journey Of Email Marketing
Denise McArthurMarch 13, 2015 Most likely you get dozens a day. Emails, we say. Popping into your Inbox, occasionally driving you nuts, sucking your time away like a Hoover when you’d rather be doing something else than keep the inbox beast at bay. (Like Real Work.) Sure, you’ve developed a system and are normally on … Continue reading Video Saves the Email Star!
Patrick SitkinsMarch 9, 2015 You’re sitting there at your desk, head buried in the latest “to-do” from your task list, and you receive a marketing email with the subject line: “FREE MARKET STUDY AND INDUSTRY REPORT.” Your eyes glaze over as you finish reading the Subject Line – and then: Click – Move to Trash. You think … Continue reading Is Email Marketing Still Relevant?
Laura NollMarch 11, 2015 Hi %%USER NAME%%! Time and time again, personalization has proven its value. However, all too often, inboxes are filled with wild attempts at connecting that aren’t actually all that effective. And in the situation in which your personalization efforts fail completely — it can actually work against you. Today, I opened … Continue reading How Email Personalization Fails Can Seriously Work Against You
John W HayesMarch 9, 2015 Email marketing’s currency is on the rise according to a survey conducted by the leading cloud based technology company Salesforce.com. In a poll of 5,000 marketers, 73% of those surveyed stated that email marketing was core to their business. The survey suggests that marketers are placing more importance on email … Continue reading Email Marketing’s Growing Importance in 2015 (5,000 Marketers Can’t be Wrong)
