Isabel Hayward — August 10, 2017 — August 10, 2017 Whether it’s for business or for pleasure, following up via email is a timeless to-do for anyone wanting to stay top-of-mind with colleagues and friends. For small business owners, email follow ups are key to perpetuate business, especially with the reliance on referrals.With the busyness … Continue reading The Ultimate Guide to Email Follow Up
Steve Faber — August 10, 2017 Follow @marketingunlock — August 10, 2017 What We’ve Discovered to Boost Client’s Email ROI – Part 1 If you’re using email marketing or considering it, there are several key things you need to know that drive long term ROI. No matter what type of business you run, what vertical … Continue reading Email Marketing Strategies to Drive ROI
Email marketers’ use of the email blast isn’t going away any time soon. But Columnist Scott Heimes explains how you can do it the right way to avoid annoying your recipients. Scott Heimes on August 10, 2017 Email blasts are a time-honored tradition in email marketing where a business sends one email to thousands … Continue reading Upgrade your email blasts with four simple tactics
Kevin George — August 10, 2017 Follow @imkevin_monk — August 10, 2017 Labor Day is around the corner and as you all get ready to indulge in watching Labor Day Parade & wrap up your back-to-school shopping, Monks dig out some awe-inspiring email inspirations to promote your Labour Day offers before you pack your bags … Continue reading Awe-inspiring Labor Day Email Inspirations to Flatter Your Subscribers
Deena Anreise — August 9, 2017 Follow @Prialto — August 9, 2017 Email marketing is more than a viable option for attracting prospects and keeping current customers engaged. While naysayers abound, the hard numbers show that email marketing is effective. A June 2016 survey of US marketers conducted by the Direct Marketing Association (DMA) and … Continue reading How to Use CRM for Small Business to Launch an Email Campaign
James Glover — August 7, 2017 Follow @coherentpath — August 7, 2017 Maialisa / Pixabay Whether you go to a store with a mission and a certain product in mind or you’re enjoying a relaxing day of shopping, browsing through the racks hoping to snag your next impulse buy, there’s nothing worse than an overbearing … Continue reading Be the Personal Shopper (Not the Annoying Salesperson) of Your Email Strategy
Beth Corby — August 7, 2017 — August 7, 2017 Every email you send pushes customers closer to or further away from a purchase. The stakes are high when you’re building a brand. Marketers agonize over every little way they can increase conversions, tweaking button colors and subject lines—think of Google testing 41 different shades … Continue reading How to Increase Email ROI Using Referral Marketing
Vivek Sharma — August 3, 2017 — August 3, 2017 Goumbik / Pixabay The term ‘Content is King’ is clichéd for sure, but with the continued growth and investment in digital, content is more important than ever before. Vivek Sharma, CEO of Movable Ink lays out why content matters so much today for email marketers, … Continue reading Why Investing in Content is Vital to Email Marketing’s Continued Success
Scott Cohen — August 3, 2017 Follow @scottcohen13 — August 3, 2017 Cart abandonment is a dreadful thing for any e-commerce marketer. It’s the worst kind of ‘almost’—the person ‘almost’ completed the purchase, yet you ended up with zero money of the deal. How, well, dreadful! You’re not alone with that feeling. Cart abandonment rates … Continue reading 7 Email Marketing Tips to End the Nightmare of Cart Abandonment [Infographic]
Kevin George — August 3, 2017 Follow @imkevin_monk — August 3, 2017 Do you remember that breathtaking scene from “Harry Potter & the Chamber of Secrets”, where Harry aboard his Nimbus 2000, is pitted against Malfoy to win the game of Quidditch? Email marketing is the Nimbus 2000, and you are the captain of this … Continue reading Benefits of Outsourcing Email Template Production vs. Hiring In-house Developers
