Lewis Stowe — August 2, 2017 — August 2, 2017 Getting better results from outbound sales is what we have been about since we started as a company. We are always looking for new ways to optimize our campaigns and help our customers achieve awesome results, so it should come as no surprise that we … Continue reading 5 Reasons Why Finding the Best Time to Send Email Campaigns Matters
Howard J. Sewell — August 2, 2017 Follow @hjsewell — August 2, 2017 TeroVesalainen / Pixabay Sales experts preach the value of “asking for the sale.” Don’t assume that your customer will buy when the time is right. Make the time now. The same rule applies to demand generation creative and to email copywriting in … Continue reading Email Copywriting: Drive Action at Every Opportunity
Kevin George — August 1, 2017 Follow @imkevin_monk — August 1, 2017 Tumisu / Pixabay Email design and coding is a critical task with different email clients rendering emails differently. Creating the right design and coding it the right way is a challenging chore for developers. Adding space in your HTML emails that render well … Continue reading 5 Effective Techniques to Add Spacing in HTML Email
Greg Ogarrio — August 1, 2017 — August 1, 2017 This post began life as “Send Better Email.” Then it started to veer off to: “Send Whatever Email You Like But Make Sure Your Audience Is Already Engaged and You Have a Killer Asset, Topic or Event on Offer.” Because no matter how sexy or … Continue reading How to Create Killer Email
Dori-Jo Bonner — July 31, 2017 — July 31, 2017 JuralMin / Pixabay One of the things I love most about email marketing is that with a single click of a button you can reach millions of people. Of course, on the flip side, one of the things that scares me the most about email … Continue reading Is Your Email Marketing Campaign REALLY Good to Go?
Ryan Kh — July 28, 2017 Follow @ryankhgb — July 28, 2017 geralt / Pixabay There’s no doubt that your company could benefit from a larger email list – but only if subscribers are sufficiently engaged. What you want to avoid at all costs is investing time and money into a list with zero potential. … Continue reading 3 Ways to Supercharge Your Email List Engagement
The Hidden Persuader: Email Drives Consumers To The Phone by Ray Schultz , Columnist, July 28, 2017 A new Forrester study shows that customers who initiate a phone call spend more, convert faster and have a higher retention rate than those who don’t. It’s a great argument for having an inbound calling program. But as … Continue reading The Hidden Persuader: Email Drives Consumers To The Phone
Emma Weir — July 27, 2017 — July 27, 2017 Automation is bang on trend at the moment, nearly everyone is talking about it! So what exactly is email automation and how can it be beneficial to your business? Email automation is one of the most powerful tools available to marketers. It includes the creation … Continue reading Automation – The Future of Easy Email Marketing
Bob Hutchins — July 27, 2017 Follow @Bobhutchins — July 27, 2017 “Sign up for our newsletter.” Why? “Join our mailing list.” My inbox is already overflowing. “Enter your email address for updates.” No thanks. Face it… getting people to opt into your email list can be like pulling teeth. Without a highly desirable incentive … Continue reading Boost Engagement by 33% With a Simple Welcome Email [Infographic]
Greg Cawood — July 26, 2017 Follow @iqnection — July 26, 2017 TeroVesalainen / Pixabay The last time we talked about email marketing, we threw out a pretty big number: 2.5 billion, or the number of people around the world using email. Here’s another big number: 4300% That’s the average return on investment businesses see … Continue reading What Are The Best B2B Email Marketing Practices?
