Steve Faber — August 18, 2017 Follow @marketingunlock — August 18, 2017 geralt / Pixabay Part 1 After 4+ years we’ve made some discoveries as to what kind of email gets our customers more business, and higher ROI long term. Some of this is through the prism of what works for tech contracting business and … Continue reading Email Marketing Strategies that Work to Drive Long Term ROI (Part2)
Beth Corby — August 1, 2017 — August 1, 2017 As you’ve been reading this series, you’ve perhaps picked up on a theme that we’ll explore here and in our next post: the best referral experiences create their own moments. That’s perhaps an obvious proposition. And when applied to the overall structure of the program, … Continue reading Essential Referral Emails: Part 4 – The Friend Reminder Email
James Glover — August 16, 2017 Follow @coherentpath — August 16, 2017 JuralMin / Pixabay Open rates. Click throughs. Unsubscribes. Bounce rates. These metrics are all important for email marketers to track in order to measure the effectiveness of their campaigns. But if we take a step back and think about what matters most when … Continue reading Long-Term Lift vs. Clicks: The Email Marketing Metrics That Matter Most
Hana LaRock — August 16, 2017 — August 16, 2017 Marketing automation allows businesses to take care many tasks at once. It also helps businesses visualize better what their company is doing right and what needs improvement. But, what if the only thing you needed to really improve on was the thing causing the problem? … Continue reading Is Your Email Marketing Becoming Too Robotic?
Kristen Dunleavy — August 16, 2017 Follow @KristenWritesIt — August 16, 2017 Believe it or not, the holiday season is quickly approaching, which is why now is the time to get ahead of your holiday email planning strategy. And while some of these dates may already be on your holiday email planning calendar, some of … Continue reading 5 Important Dates to Add to Your Holiday Email Planning Calendar (And Strategies for Each)
Zach Heller — August 16, 2017 Follow @zheller — August 16, 2017 Email list management is a boring topic, I know. But if your organization is using email to communicate with customers or prospective customers, it is one you have to perfect. In the old days of email marketing, subscription was a binary choice. You … Continue reading Give Your Email Subscribers Options
Rustin Nethercott — August 16, 2017 — August 16, 2017 You want to drive business by sending visually appealing emails that get delivered. This means you’re going to need an Email Service Provider (ESP) — a company or service that allows you to send marketing emails and track your results. But not all Email Service … Continue reading 5 Things You Need to Look for in an Email Service Provider
Karen Repoli — August 14, 2017 Follow @karenrepoli — August 14, 2017 TeroVesalainen / Pixabay When I first dipped my toes in the internet marketing game, the prevalent catch phrase was, “the money is in the list.” All the gurus were telling us it was the way to internet marketing millions. So we all tried … Continue reading 8 Tips to Building a High Converting Email Marketing Program (Or Revising Your Old One)
Victor Ijidola — August 11, 2017 — August 11, 2017 You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and … Continue reading 9 Ways to Supercharge Your Email Click-Through Rates
Larisa Bedgood — August 11, 2017 Follow @www.twitter.com/V12Data — August 11, 2017 Email continues to be a strong marketing channel. Nearly 72 percent of consumers say emails are their number one choice in brand communication. Businesses are paying attention. Research predicts that 225.3 billion emails will be sent every day this year – which is … Continue reading Email Marketing Benchmarks, Trends and Statistics
