Online reviews have become all the talk in 2015. Why? Because they deliver more value, at a lower cost, than most other marketing activities – it’s a marketing tactic that is a literal gold mine for many businesses with a local presence. If your business isn’t currently collecting new, positive reviews, you run the risk of losing potential customers to nearby competitors.
We’ve heard from business after business that trust in their brand has increased, their position in the local search rankings is right near the top, and walk-in customers, citing online reviews as the reason for their visit, have gone through the roof.
In fact, a recent study found that 92% of consumers now look at online reviews. What’s more is 88% of consumers can form an opinion by reading 1-10 reviews about a business. With those types of numbers, it’s imperative for any and every local business to ensure they have a healthy online review presence with positive reviews for potential customers to stumble upon.
Has your local business taken advantage of online reviews? If not, it might be time to start collecting more on sites like Google, Yelp, and Facebook. Not only can it increase your business’ brand trust, but it can help you rank higher in local search (SEO).
Check out our recent infographic about online reviews that can help you and your business learn:
- How online reviews impact your business
- The most important sites your business should focus on
- How to increase the number of reviews your business gets
- Best practices for managing positive and negative reviews
- Tips for choosing an online review management platform that will work best for you and your customers
If you find yourself dying for more, download our free eBook for in-depth information, tips, and tricks on how to generate more reviews on the sites that matter.
Want to see how Podium can help you gather more reviews and minimize the negative ones? Try Podium out for free.
Get the original infographic here.Digital & Social Articles on Business 2 Community