Barry Roos August 28, 2020 When you build a small business website these are the things you absolutely must-have. All should have the following: About Page – One of the most visited pages on most websites. This is where you tell people about your company, the history and what you do.This is also called, Who … Continue reading 10 Must-Have Pages & Elements For Every Small Business Website
Where should multi-location local business focus their energies and how should they deploy tools to help? Pamela Parker on August 14, 2020 What goes into a successful local marketing campaign? Best practices that have emerged focus on these five campaign elements: Listing management. Local SEO. Local landing pages. Reputation management. Paid search and social media. … Continue reading The 5 critical elements for local marketing success
Your topic should be something your users and followers want to learn about with a clear call to action and flexible messaging to recreate the topic on multiple platforms. Ashley Segura on June 29, 2020 Have you ever started to write a new social media post, record a YouTube video or some other piece of … Continue reading 4 elements every content medium needs to have
Young Entrepreneur Council June 18, 2020 Video has become one of the most effective and popular forms of content businesses use in their marketing efforts. Live video in particular is a great way to engage with your target audience in a personal, meaningful way. Here are 11 key elements every business leader should consider to … Continue reading 11 Key Elements Leaders Should Consider When Doing Live Video
Kat Solukova June 16, 2020 Along with other essential components of your website, such as Contact Pages and FAQs, the “About Us” page is one of the vital things you’ll create for your site. In a world where customers are keen to develop personal relationships with the brands that they buy from, an About Us … Continue reading 6 Essential Elements for Crafting an Effective ‘About Us’ Page
Micah Lally — February 13, 2020 With technology being where it is today, it’s safe to say that for most consumers a website is their first form of interaction with a company. And that first impression is everything. How much time do you give to a site that’s either disorganized, low quality, or just not … Continue reading 20 Incredible B2B Web Designs (+ Elements to Woo Your Audience)
Stefan Palios — January 11, 2020 You might be wondering if cover letters are really necessary anymore. In some cases, they aren’t. However, many job applications will ask for one – in that case, an effective cover letter is absolutely necessary and provide you a chance to stand out. When it comes to writing a … Continue reading 6 Elements of a Highly Effective Cover Letter
Jeff Previte — January 2, 2020 Follow @jeffponthego When you’re tasked with building links, you need to have a good idea of what you’re starting with. What’s the health of your current website? How did your previous link building tactics benefit your site? Where can you improve? There are so many important questions you can … Continue reading 7 Elements of Your Link Profile That Drive SEO Results
The structure, style and subject line you use for your emails are critical to their success or failure. Pamela Parker on November 22, 2019 As we’ve been exploring the Periodic Table of Email Optimization and Deliverability in recent weeks, we’ve looked at Permission, Trust, Infrastructure and Audience. This time, we will go into another critical … Continue reading Email marketing: Essential content elements
These four elements are key to the Periodic Table of Email Optimization and Deliverability — and to your success as an email marketer. Pamela Parker on October 7, 2019 at 11:40 am As we were developing the first-ever Periodic Table of Email Optimization and Deliverability, which we launched at the MarTech Conference in Boston recently, … Continue reading Email marketing: Understanding the elements of Permission
