Deliverability is both an art and science. The art part is all about how meaningful and contextual your email communication is and the science is the authenticity of your infrastructure. Nandini Rathi on September 24, 2019 Email marketing has the highest ROI out of all marketing channels and we all know that. But did you … Continue reading The 4 humanized elements of deliverability on the Periodic Table of Email
Kara Jensen — August 7, 2019 Follow @BopDesignSD — August 7, 2019 While B2B sales are typically complicated, your website shouldn’t be (at least not to your user). Below are eight essential things every B2B website design must have: 1. Clear Navigation Your website’s navigation is not the time to get creative with copy or … Continue reading The Top Elements of Effective B2B Web Design
Ana Gotter — June 17, 2019 Follow @ana_gotter — June 17, 2019 The stakes are high for branded videos. They are, after all, the medium that you’re using to define your brand and tell viewers exactly what you’re all about. In a minute or less, you can explain why they should take a chance on … Continue reading 6 Crucial Elements to Include in Every Branded Video
Charlotte Rowe — June 5, 2019 — June 5, 2019 No longer can the Careers portion of your website simply be a list of job postings, or even just a single page. In order to attract and recruit top talent, your website needs to communicate why someone would want to work for you through a … Continue reading 9 Elements of a Website that Converts Job Seekers into Applicants
Amy Andrews — May 17, 2019 — May 17, 2019 When creating a product page for your business, it is important to follow some guidelines to make your page successful. There are some important key elements that you should use when creating product pages that help your business gain new customers and keep current ones … Continue reading Key Elements for Creating Product Pages
Rick Lepsinger — April 2, 2019 Follow @onpoint_llc — April 2, 2019 Working from a distance is becoming the new normal. As travel costs continue to rise and the search for talent is no longer limited by geography, more and more companies are turning to virtual teamwork for their everyday operations. Whereas working remotely used … Continue reading 5 Key Elements of Successful Virtual Teamwork
Daniel Ndukwu — February 26, 2019 Follow @daniel_ndukwu — February 26, 2019 You spent time, money, and a lot of energy to build a valuable website. When you were making that investment, you expected certain things right? Traffic Leads Sales The list goes on. Here’s a hard truth. You can have all the traffic in … Continue reading 5 Crucial Elements of a High Converting Small Business Website
Aastha Sirohi — February 26, 2019 — February 26, 2019 I remember walking into this small boutique store a few years back on holiday, exploring the local scene. As I walked in, there was this beautiful white shirt right in front of me. I had one of those “Confessions of a Shopaholic” moments, where I … Continue reading Design Elements That Make Your Product Pages Stand Out
Charlotte Rowe — February 16, 2019 — February 16, 2019 tswedensky / Pixabay Landing pages are an essential part of lead generation, as they are a primary tool to gather contact information from visitors and increase conversions. A powerful landing page simplifies the offer process and eliminates distractions, so the design of your landing page … Continue reading 10 Critical Design Elements of a Landing Page that Converts
Dina Ely — February 1, 2019 — February 1, 2019 Improve your conversion rates with these simple tips. With how much time people spend on the internet, it has become a must for brands to establish their online presence. Whether you’re a freelancer, a small corporation on the rise, or a small online shop owner, … Continue reading 5 Website Elements That Can Drastically Improve Your Conversion Rates
