Luana SpinettiFebruary 12, 2015 Do your marketing practices also stay young, fresh and friendly? I hope so, but just in case you need a refresh, here I prepared a list — inclusive of expert quotes — of 10 essential rules to Twitter marketing in 2015 just for you. Happy reading! 1. Don’t forget the basics! … Continue reading 10 Essential Rules For Effective Twitter Marketing In 2015
Business.comFebruary 6, 2015 Up until three or four years ago, landing pages were generally crammed with information. Marketers and designers believed that more content elements made for a more compelling argument that visitors should opt in. How can we resist filling out the form when we see so many convincing lists of product benefits, famous … Continue reading If the 1960s Had Landing Pages: Minimalist Design For Effective Conversion
For growing and competitive businesses, it is wise to continually check up on long and short term objectives. To enable this process, business can use Key Performance Indicators (KPIs) to track the progress of established goals across organizations as well as individuals. To optimize the use of KPIs, it is imperative that they have each … Continue reading Tracking Success: The 7 Characteristics of an Effective KPI
Business.comJanuary 24, 2015 Cultivating an active, engaged and effective executive social media presence takes time and attention, which is why many senior executives are late to the social media game. However, as is the case with most endeavors, it’s easy to make time for activities that provide value. Here are some ways to get started … Continue reading How to Build an Effective Executive Social Media Presence
Dave OrecchioJanuary 22, 2015 The amount of email that is sent daily is staggering! A staggering volume of business email is generated every day. According to the “Email Statistics Report, 2014-2018” published by The Radicati Group, Inc. this past April, over 108.7 billion emails are currently sent and received on a daily basis by business … Continue reading The Secret to Sending Effective Emails That Won’t Be Ignored
Kim SpeierJanuary 15, 2015 Social media and mobile marketing are grabbing everyone’s attention when it comes to marketing today, but what does that mean for more traditional methods like email? It seems weird to even refer to email as “traditional marketing,” but with how quickly technology is advancing it only seems fitting. As you would … Continue reading Is Email Marketing Still Effective?
Mobile technology the key to more engaged, personalized marketing. Greg Sterling on January 13, 2015 Social and mobile marketing are seeing significant momentum and uptake by marketers according to the Salesforce Marketing Cloud 2015 State of Marketing report released earlier this week. And mobile is increasingly seen as the keystone that holds everything together. According to … Continue reading Survey: Mobile Integration Makes Other Digital Marketing More Effective
Kim GeorgeJanuary 13, 2015 Did you know that the use of virtual meetings have grown more than 80% — and counting. I for one am not the least bit surprised by this statistic. Using technology to meet with clients and provide services to them from anywhere in the world has huge benefits financially and convenience … Continue reading 4 Tips for Hosting Effective Virtual Meetings
Kathryn WheelerJanuary 12, 2015 It’s impossible to keep track of the plethora of mobile devices that are continuously being created. There may never be a one-size-fits-all code for your website to work on all devices. However, that doesn’t mean that there aren’t other solutions. Two common options are to have a mobile site (or app) … Continue reading 10 Tips To Create Effective Responsive Design (Infographic)
Govind AgarwalDecember 30, 2014 Internet marketing has become a highly flexible medium, facilitating campaigns across various channels. The method of focusing on these channels for preparing campaigns even though effective may show some limitations. For instance, if one were to come up with ideas based on the channel alone, the chances of attaining saturation early … Continue reading How To Make Content Campaigning More Effective
