Ken SundheimMarch 14, 2015 While preparing for an interview, it’s imperative to know what will and won’t persuade a recruiter or hiring manager. Attempting to convince an employer that you are competent by outright stating, “I am competent,” will have the opposite of the desired effect. Hiring managers are most easily persuaded when they think … Continue reading Effective Interview Preparation
Luana SpinettiMarch 12, 2015 If there’s something that makes 21st century people entirely different from 19th century’s (or even 20th’s), that’s the need for visual content over text-only, more abstract material. Like Instagram, Pinterest was born to accommodate today’s people need for visuals. Images, photos, illustrations, infographics, e-paintings— messages for the brain that pass through … Continue reading 10 Essential Rules For Effective Pinterest Marketing In 2015
Luana SpinettiMarch 10, 2015 Facebook has changed over the years. It grew bigger— and it grew stricter in its anti-spam policy to protect its users from businesses who tried to ‘overdo it’. No matter the hassle and the headache such changes brought along, Facebook is still one of the most frequented social platforms, making for … Continue reading 10 Essential Rules For Effective Facebook Marketing In 2015
Daniel SmithMarch 3, 2015 Where will your company focus its online marketing efforts this year? The common wisdom the past few years was to base your campaigns around social media sites such a Twitter and Facebook. But with Facebook’s recent announcement that it would be phasing out company web page posts’ organic reach, the tables … Continue reading Why Using Websites, Blogs and Email Newsletters is Always More Effective than Social Media Sites
Jolynn OblakMarch 3, 2015 Given the potential that social media marketing and blogging has for businesses, it comes as no surprise that there is a sense of urgency with some of my clients to eagerly jump on the bandwagon. In fact, B2B marketers in 2015 plan to increase their investment in Email, website and social … Continue reading 5 Fundamental Marketing Steps to Build An Effective Online Marketing Strategy
Zac HeiseyFebruary 26, 2015 Spoiler alert: the answer is “Yes!” But, it takes careful planning and execution in order to make it happen. It also requires us to rethink how we define both “effective” and “scalable” against the backdrop of an ever-changing digital marketing landscape. What Effective, Scalable Digital Marketing Used to Look Like Way back … Continue reading Can Digital Marketing Be Both Effective and Scalable?
Christopher Jan BenitezFebruary 23, 2015 A website will draw much of its success from search engines. As a low cost, high reward strategy, search engine optimization is a road that all websites have traveled but only a few have succeeded in. By building a website keeping the best on- and off-page optimization practices in mind, … Continue reading The Main Ingredients of an Effective SEO Mix
Catherine BrockFebruary 20, 2015 Your marketing email has tons of competition in your customer’s inbox — but it’s still a high-converting channel when you put together a strong message that’s easy for customers to understand. Use these four tips to add clarity to your message and improve the performance of your emails. Use the Preheader … Continue reading 4 Easy Tips for More Effective Emails
Sabrina JessFebruary 20, 2015 We talk a lot about email. We know the importance of email and if you’re following us there’s a good chance you understand the importance of email too. We’re no longer in the early stages of the internet; we’ve moved into the technology age and your customers have expectations about your … Continue reading 3 Quick Tips for a More Effective Email Signature
Terri HarelFebruary 15, 2015 It’s easier than ever for nonprofits to stay connected with the people who matter most to their organization. While newer technology has brought some enormous benefits, it also comes with also some challenges. Marketers need to consider widely different channels to reach all the right audiences. Besides that, they need to … Continue reading The 5 W’s Of Effective Nonprofit Email Marketing
