Tag Archives: Effective

How Effective is Integrating Videos Into an Email Marketing Campaign?

Adam BaetuSeptember 15, 2015 One of the main goals of effective email marketing is get your message across as quickly and as dynamically as possible. This is why images have so much power in email campaigns. However, many marketers are going one step further and delivering their messages via video content.Why video works as an … Continue reading How Effective is Integrating Videos Into an Email Marketing Campaign?

How To Improve Efficiency with Effective Territory Management

Victoria VessellaSeptember 9, 2015 Managers become extremely frustrated when they have a team of competent field representatives, but lackluster sales and customer satisfaction levels. One explanation for these problems is ineffective or nonexistent territory management. If clients are not properly grouped or if field reps are not properly dispersed amongst clients, customer relationships and the … Continue reading How To Improve Efficiency with Effective Territory Management

No More Alligators! And Other Tips for Effective Sales Development

Peter GraceySeptember 4, 2015 STOP IT…just stop…for the love of something please stop sending me your cookie-cutter prospecting emails. My level of frustration with the way emails are used by Sales Development Reps has been building over the last year. My inbox continues to overflow with them while the quality of the messages deteriorate daily. … Continue reading No More Alligators! And Other Tips for Effective Sales Development

B2B Social Media and Social Marketing: Really an Effective Business Tool?

William YatesSeptember 4, 2015 Many b2b marketers still perceive social media and social marketing as purely the domain of consumer marketing programmes and dismiss them as (probably) an ineffective business communications channel. And this is interesting, because in the b2b space, prospects and customers may be up to 57% of the way through their purchase … Continue reading B2B Social Media and Social Marketing: Really an Effective Business Tool?

A Guide on Effective Twitter Engagement: How to Make Each Tweet Count

Nievalyn KeelAugust 31, 2015 Though the audience is large, and the name ubiquitous, the secret to Twitter success still eludes many. Already providing the why, here is the #howto on maximizing your engagements and impressions, 140-characters at a time. Attribution: Everyone wants acknowledgement on Twitter. While nothing says I love you like a retweet, nothing … Continue reading A Guide on Effective Twitter Engagement: How to Make Each Tweet Count