Annie BustosOctober 2, 2015 The social media revolution, which has been sweeping the world since the middle of the last decade has slowly been transforming the way businesses and customers interact. Combined, the number of users of the Big Six social networks (Facebook, Twitter, LinkedIn, Instagram, Google+, and Pinterest) exceeds 2.4 billion people. The largest … Continue reading 4 Steps to Creating an Effective Social Media Strategy
Neil Wood-MitchellOctober 1, 2015 Can marketers achieve successful Video Marketing ‘in-house’? A recent Video Marketing survey of over 50,000 US and international B2B marketers confirms both its effectiveness and how achieving professional results continues to evade ‘in-house’ content creators. The in-depth Ascend2 report sought to explore how businesses were using Video Marketing and how effective … Continue reading Why Effective ‘In-House’ Video Marketing Can be Difficult to Achieve
Bradford BlevinsOctober 1, 2015 Nearly 30 years ago, the U.S. Department of Defense underwent a complete reorganization, moving divisions, branches, and teams of key competencies under a new leadership structure. Since then, there’s been a great deal of debate as to the end result of the changes, but you’ll be hard-pressed to find people who … Continue reading The Key To Successful Change Is An Effective Strategy
Jake JeffriesSeptember 26, 2015 Many years ago there were many retail and tech experts writing articles on how the brick-and-mortar shops are going to be hit and effected by the introduction of the internet and ecommerce – oh how they were right. Recently we have seen many retail and tech experts writing about the shift … Continue reading What’s More Effective for eCommerce – Email or SMS Marketing?
Laurie Sullivan @lauriesullivan, (September 24, 2015) Search engine optimization (SEO) is the No. 3 most effective lead-generation tool, followed only by company Web sites at No. 2, and events and conference at No. 1, according to a recent report surveying B2B marketers on generating high-quality leads. Paid-search advertising sits at No. 7. … Continue reading SEO The No. 3 Effective Tool For Lead Generation
By Brian Farrell September 21st, 2015 Selling is hard. The challenges sellers face every day are daunting. Pressures from managers notwithstanding, we’re also up against clients who are tired of old-fashioned sales techniques, often know more about our solutions than we do and are using technology to avoid us. While a more informed … Continue reading 4 Steps To Effective Social Selling On Linkedin
Mike TemplemanSeptember 18, 2015 It takes so much time to run a business blog. You may be asking, is it really worth it? Yes, business blogging is a smart investment that pays dividends. But, here’s the secret: if you aren’t following the tips below, then you are most likely wasting your time. You see, when … Continue reading 3 Easy And Effective Tips That Will Boost Your Business Blogging
Katie CarlsonSeptember 17, 2015 Digital and social media marketing has matured so much that it’s no longer acceptable for brands to be in the space without a plan. Having the ability to post ads on Instagram, instead of just sharing striking images, is a whole new ballgame for a lot of marketers. Learn the five … Continue reading 5 Best Practices For Effective Instagram Ads
David KigerSeptember 17, 2015 The recent news of Google’s logo change made headlines, even though the move was fairly subtle — from a serif to a sans serif, a tweak of the colors and other shifts. The reason, according to Google’s official blog, was for an evolving Web world: “… We’ve taken the Google logo … Continue reading How a Small Business can Design an Effective Logo
Dave SchneiderSeptember 17, 2015 This summer I did something I’ve never done before since starting my own business. I stayed in one place. The place was the Boston area. And since I never stay in the same place for more than a month or so (and in fact, we are moving to Costa Rica right … Continue reading Case Study – Are Conferences An Effective Way To Promote Your Business?
